|Brand||Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry|
|Product / Service||SMES IN JAPAN|
|Category||A11. Excellence in Brand / Music Sponsorship or Partnership|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Rintaro Shimohama||DENTSU INC.||Art Director/Film Director/Planner|
|Toshihide Kimura||DENTSU INC.||Sound Director/Copywriter|
|Masanori Sakamoto||DELTRO INC.||Art Director/Planner/Designer(Web)|
|Ken Murayama||DELTRO INC.||Front-End Engineer（Web)|
|Yuki Shintani||DENTSU INC.||Copywriter|
|Ryosuke Sone||DENTSU CREATIVE X INC.||Film Director|
|Daisuke Serita||Freelance||Assistant Photographer|
|Mamoru Asami||Komatsu Spring Industrial Co., Ltd.||Cameraman|
|DJ TASAKA||Freelance||Music Composer|
|DJ Gonno||Freelance||Music Composer|
|Cherryboy Function||Freelance||Music Composer|
|Inner Science||Freelance||Music Composer|
|Naoya Tokunou||Freelance||Sound Engineer|
|Shogo Yano||DELTRO INC.||Front-End Engineer(Web)|
|Takumi Abe||DELTRO INC.||Production Assistant(Web)|
|Masafumi Fujioka||DENTSU CREATIVE X INC.||Producer|
|Ryotaro Omori||DENTSU CREATIVE X INC.||Production Manager|
|Wataru Kitamoto||DENTSU CREATIVE X INC.||Production Manager|
|Daisuke Sugawara||Freelance||Trailer Director|
|Yasuharu Sasaki||DENTSU INC.||Creative Officer|
|Hirozumi Takakusaki||DENTSU INC.||Creative Officer|
|Hidetoshi Kuranari||DENTSU INC.||Creative Officer|
|Hajime Yakushiji||DENTSU INC.||Researcher|
|Dan Ushikubo||DENTSU INC.||Researcher|
|Masato Otsubo||YUKI Precision Co., Ltd.||Adviser|
We noticed minimal repeated movings and sounds of machines in the plants of SMEs are similar to techno music. We took a process usually performed by a record label and approached to young people with no interest in their country’s technology.
Record the images and sounds of the small factories. Using these materials, begin a collaboration between a filmmaker and musician. Distribute the video as Music Video in Youtube, not only as a promotion of the technology. The music itself is also sold on online music sites. The factories can use the video for PR and recruitment, and the artists can use them to increase their name value.
The videos were not only picked up by technology related media,but music, culture, and art media as well. Interviews with the presidents of the factories and performance by musicians were featured on a popular live streaming website. Over 15,000 people enjoyed the program at the same time. As a result, the people who have the least contact with Japan’s small factories are, young people in Japan with no interest in their country’s technology. People from outside Japan who are interested in Japanese technology offered a lot of support.
We took a process usually performed by a record label and made music videos with images and sounds taken in the factories. Like encountering new music, you can learn about technology. Like watching videos, you can touch technology.
First we atract people with no interest in SMEs in Japan by using music and movie. Next we prompt them to understand these SMEs doing and their situations in Japan with subtitles of the movie, GIFs, photos and articles in the website.