LIVE JACKET

Bronze Spike
TitleLIVE JACKET
ClientA-SKETCH
Product / ServiceONE OK ROCK
CategoryA07. Use of Music Technology or Innovation
EntrantAID-DCC Osaka, JAPAN
Idea Creation GO Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
Idea Creation 3 AID-DCC Osaka, JAPAN
Media Placement GO Tokyo, JAPAN
PR GO Tokyo, JAPAN
Production AID-DCC Osaka, JAPAN

The Campaign

Wear music.

Creative Execution

LIVE JACKET. It's a wearable device that creates the “portable live music experience anywhere”. We spread the sound into 16 channels and play each sound from 20 different speakers in the jacket. With this LIVE JACKET, we created a new music experience just like the one we experience with our whole bodies at live music events. We worked with a popular band “ONE OK ROCK”. To promote the band’s new single, our premiere event was a LIVE JACKET fitting, allowing fans to experience this live feeling for the first time in the world. 

?We create the new music media other than live events or concert halls. ?The rock band’s new album broke their selling record. ?It’s media exposure achieved upwards of 50 million. What if there was a formal jacket that will make you feel like a conductor of an orchestra? LIVE JACKET part 2 and part 3 are in progress.

This work is a project to invent a new music experience.

Listening to music through our ears is not enough.

Credits

Name Company Position
Takahiro Miura GO CD&PR
Masatoshi Usami HAKUHODO CW&PLANNER
Yusuke Yamanaka AID-DCC CREATIVE PRODUCER
Yoichi Ochiai QREATOR AGENT TECHNICAL DIRECTOR
Yohei Murakoshi HAKUHODO ART DIRECTOR
Yukari Hori HAKUHODO PLANNER
Sho Hashido HAKUHODO PLANNER
Tatsuhiko Marumoto FREELANCE STYLIST
Tsutsui Masato Arque DESIGN ENGINEER
Kenichi Takahana Arque DESIGN ENGINEER
Kojiro Matsumoto AID-DCC WEB PRODUCER
Shogo Tabuchi AID-DCC ART DIRECTOR
Saho Ishii AID-DCC DESIGNER
Kiki Hasegawa FREELANCE DEVELOPER
Nobutoshi Kawashima TOW EVENT PRODUCER
Hidemitsu Yokoi GEEK PICTURES FILM PRODUCER
Ryosuke Makita FREELANCE PHOTOGRAPHER
Akihiro Miyajima SQUE PR
GENKI KIMURA SEESAW DESIGNER
SHIORI YAMAMOTO SEESAW DESIGNER
Links
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