| Title | LIVE JACKET |
| Brand | A-SKETCH |
| Product / Service | ONE OK ROCK |
| Category | A07. Use of Music Technology or Innovation |
| Entrant | AID-DCC Osaka, JAPAN |
| Idea Creation | GO Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation 3 | AID-DCC Osaka, JAPAN |
| Media Placement | GO Tokyo, JAPAN |
| PR | GO Tokyo, JAPAN |
| Production | AID-DCC Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takahiro Miura | GO | CD&PR |
| Masatoshi Usami | HAKUHODO | CW&PLANNER |
| Yusuke Yamanaka | AID-DCC | CREATIVE PRODUCER |
| Yoichi Ochiai | QREATOR AGENT | TECHNICAL DIRECTOR |
| Yohei Murakoshi | HAKUHODO | ART DIRECTOR |
| Yukari Hori | HAKUHODO | PLANNER |
| Sho Hashido | HAKUHODO | PLANNER |
| Tatsuhiko Marumoto | FREELANCE | STYLIST |
| Tsutsui Masato | Arque | DESIGN ENGINEER |
| Kenichi Takahana | Arque | DESIGN ENGINEER |
| Kojiro Matsumoto | AID-DCC | WEB PRODUCER |
| Shogo Tabuchi | AID-DCC | ART DIRECTOR |
| Saho Ishii | AID-DCC | DESIGNER |
| Kiki Hasegawa | FREELANCE | DEVELOPER |
| Nobutoshi Kawashima | TOW | EVENT PRODUCER |
| Hidemitsu Yokoi | GEEK PICTURES | FILM PRODUCER |
| Ryosuke Makita | FREELANCE | PHOTOGRAPHER |
| Akihiro Miyajima | SQUE | PR |
| GENKI KIMURA | SEESAW | DESIGNER |
| SHIORI YAMAMOTO | SEESAW | DESIGNER |
Wear music.
LIVE JACKET. It's a wearable device that creates the “portable live music experience anywhere”. We spread the sound into 16 channels and play each sound from 20 different speakers in the jacket. With this LIVE JACKET, we created a new music experience just like the one we experience with our whole bodies at live music events. We worked with a popular band “ONE OK ROCK”. To promote the band’s new single, our premiere event was a LIVE JACKET fitting, allowing fans to experience this live feeling for the first time in the world.
?We create the new music media other than live events or concert halls. ?The rock band’s new album broke their selling record. ?It’s media exposure achieved upwards of 50 million. What if there was a formal jacket that will make you feel like a conductor of an orchestra? LIVE JACKET part 2 and part 3 are in progress.
This work is a project to invent a new music experience.
Listening to music through our ears is not enough.