| Title | JOMOO - WALK WITH ME |
| Brand | JOMOO |
| Product / Service | KITCHEN / BATHROOM |
| Category | A09. Excellence in Music Video |
| Entrant | McCANN SHANGHAI, CHINA |
| Idea Creation | McCANN SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ng Tian It | McCann Worldgroup shanghai | Chief Creative Officer |
| Joe Zhou | McCann Worldgroup shanghai | Executive Creative Director |
| Kent Lu | McCann Worldgroup shanghai | Creative Director |
| Robin Zhang | McCann Worldgroup shanghai | Associate Creative Director |
| David Wang | McCann Worldgroup shanghai | Group Head |
| Liam Zhang | McCann Worldgroup shanghai | Senior Art Director |
| Nemo Mao | McCann Worldgroup shanghai | Art Director |
| Ocean Wang | McCann Worldgroup shanghai | Group Head |
| Ting Li | McCann Worldgroup shanghai | Copywriter |
| George Ooi | McCann Worldgroup shanghai | Head of TV Production |
| Tao Jonathan Wright | Shanghai Black and Cameron Production Co., Ltd | Director |
| Jud Willmont | Shanghai Black and Cameron Production Co., Ltd | Executive Producer |
| Dmytro Maksymenko | Shanghai Black and Cameron Production Co., Ltd | Director of Photography |
| Aika Miyaka | Shanghai Black and Cameron Production Co., Ltd | Editor |
| Lawrence Horne | Shanghai Black and Cameron Production Co., Ltd | Sound Designer |
| Jesse Watt | Nylon | Music Composer |
Made for dreams. We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands your needs for an ideal bathroom best.
We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands your needs for an ideal bathroom best.
• Business impact – sales, donations, site traffic • Response rate • Change in behavior Reached a phenonemonl high of 10 million hits only 3 days after launch. And we received numerous positive comments from audience.
We all have dreams. But dreams are fragile and not easy to realize. Like our girl: Jane. Her dream is to be a singer. But she has an issue: she stutters in public. She always performs her best in her (Jomoo) bathroom, where she will sing like no other. When the big day comes, the stuttering begins to haunt her again and just when all seem lost, Jomoo comes to her help in an unexpected way. This is Jomoo, we are always there for you, because we are made for dreams. And we are also the brand that understands
We are talking to the mass. But Bathroom products commercial are seemingly boring and people seldom pay attention to it. Thus we need storytelling. To tell a story that people can relate to it, and the story needs to be a “bathroom” story.