|Product / Service||LG G6|
|Category||A05. Use of Original Composition|
|Entrant||HS AD Seoul, SOUTH KOREA|
|Idea Creation||HS AD Seoul, SOUTH KOREA|
|Media Placement||HS AD Seoul, SOUTH KOREA|
|Production||HS AD Seoul, SOUTH KOREA|
|Yoo Ran Woo||HS Ad||Account Director|
|Jong Ho Lee||HS Ad||Creative Director|
|Da Jung Kim||HS Ad||Account Manager|
|Se An Kang||HS Ad||Art Director|
|Sung Hun Yoon||HS Ad||Accoount Executive|
|Sun Bin Woo||HS Ad||Account Executive|
|Su Bin You||HS Ad||Account Executive|
|Hye Jin Kwon||HS Ad||Copywriter|
|Jin Young Kim||HS Ad||Copywriter|
Music production collaborated project with artists who are very popular by the targets. Created two songs using sounds recorded with LG G6.
From April 11 to May 15 of 2017, executed LG G6 Sound Studio campaign on YouTube, Facebook, Instagram with the media budget of 300,000,000 dollars. Also, produced the campaign microsite, http://www.g6-studio.com. The LG G6 sound source is provided on the site so that consumers can experience the high quality sound source produced. Held user generated music event to upload one's own song made using the LG G6 sound sources.
The LG G6 Sound Studio Videos achieved 456 million views of YouTube. Approximately over 250 consumers participated in the production entry. The campaign won viral effects of music, advertising, and smartphone enthusiasts.
LG G6 Sound Studio campaign is a collaboration project with artists to created new songs using sounds recorded with the product.
To highlight the importance of sound quality of smartphone through LG G6's excellent sound performance, produced the sound source using G6 from recording to listening.