Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Artist in Partnership with a Brand or a Cause
GO FOREST YUHAN KIMBERLY KEEP KOREA GREEN CAMPAIGN	SK PLANET Seoul	SOUTH KOREA
A SONG OF FORGIVENESS P&G PANTENE & DOWNY	GREY GROUP INDONESIA Jakarta	INDONESIA
LET YOUR HEART LEAD THE WAY JAPAN TOURISM AGENCY JAPAN TOURISM AGENCY	DENTSU ONE Taipei City	CHINESE TAIPEI
LIVE JACKET A-SKETCH ONE OK ROCK	AID-DCC Osaka	JAPAN
A02 Use of Social / Digital Platform
KFC-DRUMBEATS OF RED ENCOURAGEMENT YUM CHINA KFC	TRIO ISOBAR Shanghai	CHINA
SONGKRAN NAH NAH THAI HEALTH PROMOTION CHARITY	MEDIACOM Bangkok	THAILAND
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE
YOUSTAGRAM KAMINARI TUNE HARU.ROBINSON	ENJIN Tokyo	JAPAN
INDUSTRIAL JP 7 FACTORIES COMMISSIONED THIS WORK SMES IN JAPAN	DENTSU INC. Tokyo	JAPAN
A03 Fan Engagement / Community Building
"BULLET TRAIN" CONNECTED MUSIC VIDEO LINE CORPORATION CHOTOKKYU ”BULLET TRAIN”	I&S BBDO Tokyo	JAPAN
BAND TEE DETECTOR JOOX THAILAND TENCENT (THAILAND) CO., LTD.	BBDO BANGKOK	THAILAND
A04 Use of Licensed or Adapted Music
TIGER BEER MELTING POT HEINEKEN ASIA PACIFIC PTE LTD TIGER BEER MELTING POT	SONG ZU SINGAPORE Singapore	SINGAPORE
DAVID JONES DAVID JONES RETAIL	SMITH & WESTERN Sydney	AUSTRALIA
TEMPTATIONS CAT TREATS MARS PET FOODS	SMITH & WESTERN Sydney	AUSTRALIA
TEQ I KNOW JUST THE PLACE TOURISM & ENTERTAINMENTS QUEENSLAND TOURISM	SMITH & WESTERN Sydney	AUSTRALIA
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND CORONA BEVERAGE, BEER	RELOAD Shanghai	CHINA
BEST FRIENDS MANUFACTURERS LIFE INSURANCE CO. (PHILS) MANULIFE	J. WALTER THOMPSON PHILIPPINES Makati City	THE PHILIPPINES
SUMMER WONDERLAND AIR NEW ZEALAND AIR NEW ZEALAND	HOST SYDNEY	AUSTRALIA	Grand Prix
A SONG OF FORGIVENESS P&G PANTENE & DOWNY	GREY GROUP INDONESIA Jakarta	INDONESIA
NEVER STOP PLAYING UNILEVER MAGNUM	BIG SYNC MUSIC London	UNITED KINGDOM
MAKE YOUR MOVE UNILEVER CLOSEUP	BIG SYNC MUSIC London	UNITED KINGDOM
A05 Use of Original Composition
KFC-DRUMBEATS OF RED ENCOURAGEMENT YUM CHINA KFC	TRIO ISOBAR Shanghai	CHINA
SYM JETS BE YOU SYM JET S 125	McCANN TAIWAN Taipei	CHINESE TAIPEI
CHOCOLATE MOOSE PORTER RETURNS INDEPENDENT LIQUOR NZ BOUNDARY ROAD BREWERY	LIQUID STUDIOS Auckland	NEW ZEALAND
THE MCMUSICVIDEO MCDONALD'S TAIWAN PART-TIME JOB RECRUITMENT	LEO BURNETT TAIWAN Taipei	CHINESE TAIPEI
SOUND STUDIO LG ELECTRONICS LG G6	HS AD Seoul	SOUTH KOREA
HELMET HEAD PROJECT A.P. HONDA CO., LTD. HONDA ROAD SAFETY CAMPAIGN	HAKUHODO ASIA PACIFIC Bangkok	THAILAND
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE
INDUSTRIAL JP Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry SMES IN JAPAN	DENTSU INC. Tokyo	JAPAN	Silver
“WAITING4U -LET YOU MOFU MOFU-” AKITA INU TOURISM MOFU MOFU?DOGS	DENTSU INC. Tokyo	JAPAN
SADO METAL SADO TOURISM ASSOCIATION TOURISM	DENTSU EAST JAPAN Tokyo	JAPAN
V RAPPER FRUCOR BEVERAGES	CLEMENGER BBDO SYDNEY	AUSTRALIA
FANG BUDWEISER, ANHEUSER-BUSCH INBEV BUDWEISER	CAA MARKETING Los Angeles	USA
JD 618 BREAK THE HECTIC ROUTINE JD.COM E-COMMERCE PLATFORM	180 CHINA Beijing	CHINA
A06 Use of Music Streaming Platform / Video Hosting Service / App
YOUSTAGRAM KAMINARI TUNE HARU.ROBINSON	ENJIN Tokyo	JAPAN	Bronze
LIVE FOR YOU NTT DOCOMO DRAGON ASH	ENJIN Tokyo	JAPAN
A07 Use of Music Technology or Innovation
BRIAN ENO'S THE SHIP A GENERATIVE FILM BEATINK INC / OPAL LIMITED THE SHIP	DENTSU INC. Tokyo	JAPAN
MOTION SONIC PROJECT SONY CORPORATION CORPORATE BRANDING	DENTSU INC. Tokyo	JAPAN	Short List
LIVE JACKET A-SKETCH ONE OK ROCK	AID-DCC Osaka	JAPAN	Bronze
A08 Music Live Experience
CYBER TELEPORTATION TOKYO NTT CYBER TELEPORTATION TOKYO	NIPPON TELEGRAPH AND TELEPHONE CORPORATION Yokosuka	JAPAN	Short List
SOUNDS OF EXTRAORDINARY CHAMPION TILE CHAMPION TILE	INSPIRE ADVERTISING Taipei City	CHINESE TAIPEI
A SONG OF FORGIVENESS P&G PANTENE & DOWNY	GREY GROUP INDONESIA Jakarta	INDONESIA
BOLLYWOOD MUSIC PROJECT Event Capital MUSIC FESTIVAL	EVENT CAPITAL Mumbai	INDIA
A09 Excellence in Music Video
BERGSCHRUND FEAT. NILS FRAHM DJ SHADOW DJ SHADOW	REVOLVER/WILL O'ROURKE Sydney	AUSTRALIA	Short List
BITI'S HUNTER - GOING FAR TO BE TRULY BACK BITI'S VIETNAM BITI'S HUNTER	REDDER ADVERTISING Ho Chi Minh City	VIETNAM
THROUGH THE DARK GOOGLE GOOGLE PLAY MUSIC	R/GA SYDNEY	AUSTRALIA	Silver
MAGNETIC DAN SULTAN DAN SULTAN	PHOTOPLAY Sydney	AUSTRALIA
JOMOO - WALK WITH ME JOMOO KITCHEN / BATHROOM	McCANN SHANGHAI	CHINA	Short List
MERCURY RECORDS GUO DING N/A	LUCKYSPARKS Taipai	CHINESE TAIPEI
LIVE FOREVER HP SINGAPORE HP SPROCKET	GOODSTUPH Singapore	SINGAPORE

A03 Fan Engagement / Community Building
"BULLET TRAIN" CONNECTED MUSIC VIDEO
LINE CORPORATION / CHOTOKKYU ”BULLET TRAIN”

I&S BBDO Tokyo

JAPAN
BAND TEE DETECTOR
JOOX THAILAND / TENCENT (THAILAND) CO., LTD.

BBDO BANGKOK

THAILAND

A04 Use of Licensed or Adapted Music
TIGER BEER MELTING POT
HEINEKEN ASIA PACIFIC PTE LTD / TIGER BEER MELTING POT

SONG ZU SINGAPORE Singapore

SINGAPORE
DAVID JONES
DAVID JONES / RETAIL

SMITH & WESTERN Sydney

AUSTRALIA
TEMPTATIONS CAT TREATS
MARS / PET FOODS

SMITH & WESTERN Sydney

AUSTRALIA
TEQ I KNOW JUST THE PLACE
TOURISM & ENTERTAINMENTS QUEENSLAND / TOURISM

SMITH & WESTERN Sydney

AUSTRALIA
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER

RELOAD Shanghai

CHINA
BEST FRIENDS
MANUFACTURERS LIFE INSURANCE CO. (PHILS) / MANULIFE

J. WALTER THOMPSON PHILIPPINES Makati City

THE PHILIPPINES
SUMMER WONDERLAND
AIR NEW ZEALAND / AIR NEW ZEALAND

HOST SYDNEY

AUSTRALIA

Grand Prix
A SONG OF FORGIVENESS
P&G / PANTENE & DOWNY

GREY GROUP INDONESIA Jakarta

INDONESIA
NEVER STOP PLAYING
UNILEVER / MAGNUM

BIG SYNC MUSIC London

UNITED KINGDOM
MAKE YOUR MOVE
UNILEVER / CLOSEUP

BIG SYNC MUSIC London

UNITED KINGDOM

A06 Use of Music Streaming Platform / Video Hosting Service / App
YOUSTAGRAM
KAMINARI TUNE / HARU.ROBINSON

ENJIN Tokyo

JAPAN

Bronze
LIVE FOR YOU
NTT DOCOMO / DRAGON ASH

ENJIN Tokyo

JAPAN