THE COOLEST CHEERING IN THE WORLD

TitleTHE COOLEST CHEERING IN THE WORLD
BrandLG ELECTRONICS
Product / ServiceHOME APPLIANCE
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Media Placement HS AD Seoul, SOUTH KOREA
Production HS AD Seoul, SOUTH KOREA

Credits

Name Company Position
Yoo Ran Woo HS Ad Executive Creative Director
Myeong Joong Kim Pixel Creative Director
Sung Taek Yoo HS Ad Account Manager
Yun Ina Park HS Ad Account Manager
Chae Kyung Kim HS Ad Account Executive
Woo Hyuc Lee HS Ad Account Executive
Su Bin You HS Ad Account Executive
Chang Jae Lee Pixel Copywriter

The Campaign

The campaign name is 'the Coolest cheering in the world.' We cheered up the Girls Middle School Soccer Team and National Women's Ice Hockey Team. It connected to the products' benefit that is having a ice dispenser on the refrigerator.

Creative Execution

We proceeded on the campaign during two seasons; summer and winter. We spread out the campaign through online campaign. The more video views increased, the more middle school soccer team can receive the LG refrigerator. So people can cheer the middle school soccer team through participating on the online campaign.

-Campaign video recorded 10.05 million views. -47,156 people participated in the event. -Year-on-year queries increased 700% -65 online articles and 25 SNS postings went viral.

LG ice and dispenser refrigerator campaign is a integrated campaign. We are advertising through the online media.(Youtube, broadcasting contents ad, facebook, e-commerce online media)

Taking advantage of LG's positive image, implement a campaign for good deeds for those who need a water and ice dispenser refrigerator more than just a regular refrigerator; Girls Middle School Soccer Team and National Women's Ice Hockey Team.

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