FOOTBALL

TitleFOOTBALL
ClientPT. MITRA RAJAWALI BANJARAN
Product / ServiceARTIKA CONDOM
CategoryA03. OTC Products/Devices
EntrantIRIS WORLDWIDE INDONESIA Jakarta, INDONESIA
Idea Creation IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA

Brief Explanation

We created a radio ad that took globally significant audio leaks and make Artika Condom relevant in the minds of our audience. Indonesia has a predominant Muslim following. Using sexual references in communicating a contraception device would create a backlash.Contraception tool, such as condoms, are usually communicated in ads with simple analogies. E.g safety = helmet etc.

Credits

Name Company Position
Albert Chan Iris-Worldwide Jakarta Creative Director
Terence Wong Iris-Worldwide Jakarta Creative Director
Sanni M. Resasmara Iris-Worldwide Jakarta Art Director
Sanni M. Resasmara Iris-Worldwide Jakarta Art Director
Adri Zainuddin Iris-Worldwide Jakarta Sr. Copywriter
Biaska Gusana Iris-Worldwide Jakarta Graphic Designer
Daren Harliono Iris-Worldwide Jakarta Graphic Designer
Issa Rachmat Iris-Worldwide Jakarta Jr. Copywriter
Purwono Iris-Worldwide Jakarta Producer
Ika N. Wulan Iris-Worldwide Jakarta Account Management
Eko Priyanto Swanten Studio Sound Engineer