Title | POLITIC |
Brand | PT. MITRA RAJAWALI BANJARAN |
Product / Service | ARTIKA CONDOM |
Category | A03. OTC Products/Devices |
Entrant | IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA |
Idea Creation | IRIS WORLDWIDE INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Albert Chan | Creative Director | albert.chan@iris.id-worldwide.com |
Terence Wong | Iris-Worldwide Jakarta | Creative Director |
Sanni M. Resasmara | Iris-Worldwide Jakarta | Art Director |
Adri Zainuddin | Iris-Worldwide Jakarta | Sr. Copywriter |
Biaska Gusana | Iris-Worldwide Jakarta | Graphic Designer |
Darren Harliono | Iris-Worldwide Jakarta | Video Designer |
Issa Rachmat | Iris-Worldwide Jakarta | Jr. Copywriter |
Purwono | Iris-Worldwide Jakarta | Producer |
Ika N. Wulan | Iris-Worldwide Jakarta | Account Management |
Eko Priyanto | Swanten Studio | Sound Engineer |
We created a radio ad that took globally significant audio leaks and make Artika Condom relevant in the minds of our audience. Indonesia has a predominant Muslim following. Using sexual references in communicating a contraception device would create a backlash.Contraception tool, such as condoms, are usually communicated in ads with simple analogies. E.g safety = helmet etc.