| Title | ACUVUE: EYELINGUAL SCHOOL |
| Brand | JOHNSON & JOHNSON (THAILAND) CO., LTD. |
| Product / Service | ACUVUE |
| Category | A03. OTC Products/Devices |
| Entrant | RABBIT'S TALE Bangkok, THAILAND |
| Idea Creation | RABBIT'S TALE Bangkok, THAILAND |
| Media Placement | RABBIT'S TALE Bangkok, THAILAND |
| PR | RABBIT'S TALE Bangkok, THAILAND |
| Production | RABBIT'S TALE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| NORANIT YASOPA | RABBIT’S TALE CO., LTD. | EXECUTIVE CREATIVE DIRECTOR |
| VARUT PIPATTANABANCHA | RABBIT’S TALE CO., LTD. | COPY WRITER |
| NUTTHAPORN TEPPITAK | RABBIT’S TALE CO., LTD. | SENIOR ART DIRECTOR |
| ARM BUDDHAPHOL | RABBIT’S TALE CO., LTD. | ASSOCIATE CREATIVE DIRECTOR |
| POTRAWEE WICHIEN | RABBIT’S TALE CO., LTD. | AGENCY PRODUCER |
| KATHLEEN JARUPOKKUL | RABBIT’S TALE CO., LTD. | GROUP ACCOUNT DIRECTOR |
| SIRAPA KANCHANASUPPAWONG | RABBIT’S TALE CO., LTD. | ACCOUNT MANAGER |
| CHALINEE KIATCHALERMKHUN | RABBIT’S TALE CO., LTD. | ACCOUNT EXECUTIVE |
| SAROJ LAOHASIRI | RABBIT’S TALE CO., LTD. | EXECUTIVE STRATEGIC PLANNING DIRECTOR |
| KANON VATTANAPAYOONGKUL | RABBIT’S TALE CO., LTD. | TOUCHPOINT MANAGER |
| APANCHANOK AKEWANON | RABBIT’S TALE CO., LTD. | SENIOR TOUCHPOINT EXECUTIVE |
| PANNAROT KANPOT | RABBIT’S TALE CO., LTD. | TOUCHPOINT EXECUTIVE |
| NIYADA SUWANNATRI | RABBIT’S TALE CO., LTD. | TOUCHPOINT EXECUTIVE |
| KITTIPAT MAHAPUNT | RABBIT’S TALE CO., LTD. | STRATEGIC PLANNING DIRECTOR |
| APICHARN CHALERMCHAINUWONG | RABBIT’S TALE CO., LTD. | STRATEGIC PLANNER |
| NARATIP SAEPHUA | RABBIT’S TALE CO., LTD. | SENIOR TOUCHPOINT COMMUNICATION EXECUTIVE |
| DARAWAN THEPSTITSILP | RABBIT’S TALE CO., LTD. | SENIOR MEDIA PLANNER |
Using the local insights, we create “Eyelingual School” video that instructs people how to bring out the true potential of their eyes by entertaining them with situations of eye usage that matches their insight.
At the end, we were able to communicate the product benefit and drive new consumers to E-Trial registration without showing the product.
2.5 Million views 28,000 Content engagements 2,320 Shares 24,548 Registered for free trials
According to Thai law, the advertisement that shows the information about contact lens is almost impossible to get approval from the FDA. This film content uses entertainment to get attention from the target by demonstrating the benefit and drive trial of Acuvue contact lens without showing any specific information about the product.
Using the local insights, we create “Eyelingual School” video that instructs people how to bring out the true potential of their eyes by entertaining them with situations of eye usage that matches their insight.