SUNTORY GREEN+

TitleSUNTORY GREEN+
ClientSUNTORY HOLDINGS LIMITED
Product / ServiceSUNTORY GREEN+
CategoryB01. Brand led Education & Awareness
EntrantYOMIKO ADVERTISING Tokyo, JAPAN
Idea Creation YOMIKO ADVERTISING Tokyo, JAPAN
Production TENTEN LIMITED Tokyo, JAPAN
Production 2 HAKUHODO I-STUDIO Tokyo, JAPAN
Production 3 TAIYO KIKAKU Tokyo, JAPAN
Production 4 YOMIKO ADVERTISING Tokyo, JAPAN
Additional Company TOPPAN PRINTING Tokyo, JAPAN

The Campaign

Suntory’s idea uses vending machines to bring office workers “bottle by bottle, step by step closer” closer to a healthier lifestyle with a new service app called “GREEN PLUS”! “Earn points with every purchase and every step, and exchange them for FOSHU drinks”- this is the point service that supports a healthier life. Within the simple framework of the handy smartphone and the office vending machine,“beacon technology”is integrated to realize the design of an “easy-to-use”, “enjoyable” and “rewarding” service that can be continuously used by any urban office worker.

Creative Execution

Launched in August 2016, the service availability broke the 1,000 vending machine mark in about half a year. Currently the service network is expanding with the goal of providing its advantages to companies nationwide. The deployment of the service is starting with companies that would like to improve the health of their employees and office workplaces that are worried about employee health, but in the future, Suntory aims at making this service available from all their vending machines in offices throughout Japan. Through this project, Suntory hopes to make even a small contribution to bettering the overall health of Japanese office workers.

Users responded with comments like, “It’s fun to earn points, and I’m making a conscious effort to walk more”. In fact, around 80% said they are more conscious of their health, … and about 60% are drinking more FOSHU beverages.NHK public broadcasting and other media put the spotlight on SUNTORY GREEN PLUS, resulting in valuable and positive PR.

People are too busy to take of their health… This work provided an easy-to-use service to Japanese businessman that links the familiar office vending machines and their ever-present smartphone, and promotes a healthy change of attitude. In Japan, the vending machine population currently exceeds 2,470,000. For Japan’s major beverage makers, these are not merely machines – they are “stores”. They see their vending machines as one of their most important touch points, capable of providing products directly to customers. This project uses these vending machines to provide customers with a opportunity to change their attitude and behavior for healthier life.

It’s easy and simple to use!?Just download the app and start walking. The more you walk, the more points you earn – point you can exchange for FOSHU drinks.Every FOSHU drink purchase also earns points, so “bottle by bottle, step by step” you are closer to your goal of a healthier life.

Credits

Name Company Position
Daiki Takahashi Suntory Holdings Limited Product Manager
Takuya Noguchi Yomiko Advertising Inc. Creative Director
Masanao Hisatake Yomiko Advertising Inc. Copywriter
Gaku Ishine MEGA Designer
Rina Kashiwazaki MEGA Designer
Noriko Matsuda MEGA Designer
Douglas Schafer TenTen Limited App Producer
Yoichi Motoki TenTen Limited App Producer
Alexander I. Kovács TenTen Limited App Developer
Giles Payne TenTen Limited App Developer
Anthony Weiss TenTen Limited App Developer
Katsuaki Kiryu YOMIKO Advertising Inc. Service Producer
Hidetaka Amikura YOMIKO CROSSCOM INC. Service Producer
Fusanori Kuraku HAKUHODO i-studio Inc Service Producer
Miu Hashimoto HAKUHODO i-studio Inc Service Producer
Takuya Odagiri TOPPAN PRINTING CO., LTD. Service Producer
Yasuo Hiura YOMIKO Advertising Inc. Marketing Planner
Ryosuke Furukawa YOMIKO Advertising Inc. Marketing Planner
Shinobu Hata TAIYO KIKAKU co.,ltd Film Prroducer
Mariko Tsutsumi TAIYO KIKAKU co.,ltd Film Prroducer
Chiaki Ueta TAIYO KIKAKU co.,ltd Produciton Manager
Eiji Tanigawa TAIYO KIKAKU co.,ltd Filim Director