| Title | SENIOR TO SENIOR CARE |
| Brand | UNI 7-11 CSR |
| Product / Service | UNI 7-11 CSR CAMPAIGN |
| Category | B01. Brand led Education & Awareness |
| Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
| Production | INNOVATE FILMS Taipei City, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Richard Yu | ADK TAIWAN | Chief Creative Officer |
| Kurt Lin | ADK TAIWAN | Group Creative Director |
| Maya Yang | ADK TAIWAN | Copywriter |
| Ghost Liu | ADK TAIWAN | Art Director |
| Hugo Tsai | ADK TAIWAN | Agency Producer |
| Mulder Shen | Free | Director |
In a senior to senior care family for the dementia care, the work exhausts the caregiver and get to cycle every day. The Senior caregivers work usually requires up to 24 hours a day without a break, they have to deal with many situations. It is truly a challenging work, even for young people, however, it happened on the senior caregiver in the real life, how can they stand this heavy work…