THE STRANGER

TitleTHE STRANGER
ClientUNI 7-11 CSR
Product / ServiceUNI 7-11 CSR CAMPAIGN
CategoryB01. Brand led Education & Awareness
EntrantADK TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation ADK TAIWAN Taipei City, CHINESE TAIPEI
Production INNOVATE FILMS Taipei City, CHINESE TAIPEI

Brief Explanation

people like to follow the celebrities on the Facebook, they want to keep getting the latest updates from the celebrity, especially the private life video sharing from the celebrity. Therefore, we used this feature – peeping the private life of celebrity, we invited a well-known celebrity couple and shot a film pretty like the private life introduction video, but in fact, they are asked to perform the symptom of the Alzheimer which may start to develop in the real life.

Credits

Name Company Position
Richard Yu ADK TAIWAN Chief Creative Officer
Nicole Cheng ADK TAIWAN Creative Director
Jill Yin ADK TAIWAN Copywriter
Bell Bai ADK TAIWAN Art Director
Ryu Liu ADK TAIWAN Art Director
Ronny Hsu Free Director
Ivy Lien ADK TAIWAN Agency Producer