|Title||THE MOST DELAYED LOVE STORY|
|Product / Service||DUREX|
|Category||A03. OTC Products/Devices|
|Entrant||HAVAS JAKARTA, INDONESIA|
|Idea Creation||HAVAS JAKARTA, INDONESIA|
|Roy Sagala||Havas Indonesia||Executive Creative Director|
|Aji Bekti||Havas Indonesia||Creative Director|
|Dimas Agung||Havas Indonesia||Sr Art Director|
|Tara Seprita||Havas Indonesia||Sr Copy Writer|
|Gerry Ginanjar||Havas Indonesia||Art Director|
We created the most delayed love story. We want to highlight that longer time leads to happier ending through a series of 7 webisodes about a love story that constantly ends abruptly. We leave the audience wondering what could happen if they have more time through #EnaknyaDilamain (The Longer The Better).
We launched the campaign on Durex's social media asset such as Facebook, Instagram, Twitter and YouTube. The campaign lasts for a month by launching 2 webisodes every week. We also invite audience to guess, what could happen if the couple have more time with #EnaknyaDilamain (The Longer The Better)
The love story became a hit with more than 5 million audience views and shares. Social media sentiment of the webisodes were 97% positives. The sales number of Durex Performa also increased up to 5%.
Since we might not be able to talk about sex, but we still can talk about love. Indonesian are into romance movies and soap operas, hence we created webisodes about two characters who harbor across at first sight but their course of love is consistently hindered and ends abruptly in every webisodes.