| Title | MISO SOUP |
| Brand | CHUGAI PHARMACEUTICAL CO., LTD. |
| Product / Service | EDUCATION &ADHERENCE |
| Category | F04. Education & Awareness |
| Entrant | DENTSU Y&R Tokyo, JAPAN |
| Idea Creation | DENTSU Y&R Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Susumu Kato | Chugai Pharmaceutical Co., Ltd. | Senior Vice President |
| Junichi Takano | Chugai Pharmaceutical Co., Ltd. | Group Campaign Director |
| Takanobu Nanri | Chugai Pharmaceutical Co., Ltd. | Senior Campaign Director |
| Masatoshi Ohmi | Chugai Pharmaceutical Co., Ltd. | Campaign Director |
| Yasuyuki Miyauchi | Dentsu Young & Rubicam Inc. | Creative Director |
| Akiko Shirasu | Color Inc. | Copywriter |
| Takuo Shima | Nice Co Ltd | Producer |
| Tomoichiro Setsuda | Nice Co Ltd. | Production manager |
| Futoshi Sato | Freelance | Director |
| Takahiro Tsutai | Freelance | Cinematographer |
| Kenji Ishida | Freelance | Gaffer |
| Ryuji Shirakawa | Freelance | Director assistant |
| Manabu Satou | Phalaris co., Ltd | Video engineer |
| Kazuki Tazaki | Nouvelle Vague Co.Ltd | Production Designer |
| Arisa Takematsu | Nouvelle Vague Co.Ltd | Production Designer |
| Yoshiaki Kitahara | Freelane | Sound Design |
| Moku | Reveal Entertainment Inc. | Music |
| Haruhide Ishikawa | Huckleberry Inc. | Art Director |
| Chika Yokote | Freelance | Stylist |
| Kaori Uchida | Freelance | Hair&Make up |
| Masako Yamauchi | Quesera | Casting director |
| Kenichiro Miyake | PAI Location Service | Location coordinator |
| Hiroyuki Nakada | Dentsu Young & Rubicam Inc. | Group Account Director |
| Shinji Kuchiba | Dentsu Young & Rubicam Inc. | Account Director |
| Hirotaka Sugimoto | Dentsu Young & Rubicam Inc. | Assistant Planner |
| Jiro Hayashi | Dentsu Young & Rubicam Inc. | Dentsu Young & Rubicam Inc. |
The son visits his mother, who has osteoporosis but lives alone in her hometown, to ask her to move in with his family. She does not directly answer him, but rather, takes him shopping. Seeing his mother enjoying lively interaction with the people at the market, the son realises how deeply her life is connected with her hometown and being independent. Later at home, the son again raises the issue with his mother of living together. By asking her son to taste her miso soup, she communicates her true feelings, that she wishes to stay in a familiar environment and continue to live independently, rather than being cared for by her son or his family. The son decides to respect her wish to stay in her hometown and live on her own. And to make it possible, he vows to help her stay on regular treatment for osteoporosis.