| Title | PAINTING THE PICTURE OF HEARTBURN |
| Brand | ASPEN PHARMACARE AUSTRALIA |
| Product / Service | ZANTAC |
| Category | A01. OTC Oral Medicines |
| Entrant | OGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | OGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Toby Pickford | Ogilvy CommonHealth | Creative Director |
| Michael Zivkovic | Ogilvy CommonHealth | Senior Art Director |
| Helene Mann | Ogilvy CommonHealth | Copywriter |
| David Bailey | Ogilvy CommonHealth | Account Director |
| Aaron D'ortona | Bohemia | Media Manger |
To highlight that heartburn can breakthrough anywhere and anytime, a hand painted billboard was created in a busy Melbourne street over several days. Passers by were intrigued by what was slowly coming to life and coming out of the billboard. A giant flaming bull! This was the first OTC brand to create a street mural. It took 5 artists, 107 hours and 20 litres of paint.