STEFAN THE STOOL EXPERT

TitleSTEFAN THE STOOL EXPERT
BrandASPEN PHARMACARE AUSTRALIA
Product / ServiceCOLOXYL
CategoryA01. OTC Oral Medicines
EntrantOGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA
Idea Creation OGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA
Production OGILVY X Sydney, AUSTRALIA

Credits

Name Company Position
Toby Pickford Ogilvy CommonHealth Creative Director
Michael Zivkovic Ogilvy CommonHealth Senior Art Director
Helene Mann Ogilvy CommonHealth Copywriter
David Bailey Ogilvy CommonHealth Account Director

Brief Explanation

Stefan the stool expert introduces himself in his quirky Scandinavian accent. He proceeds to tell us about the different kind of stools – hard and very hard. We know this as he knocks on each stool to demonstrate the hardness. He then explains that soft stools are the comfy ones – its the same with your body, you need nice soft stools. He then offers a solution – use Coloxyl Stool Softners to help produce a soft, comfy stool. Stefan lets us know there are different Coloxyl's for different needs and ages, he even tells us where to get Coloxyl.

Links

Website URL