| Title | TREE |
| Brand | SINGAPORE WELLNESS ASSOCIATION |
| Product / Service | SINGAPORE WELLNESS ASSOCIATION |
| Category | B02. Pro Bono led Education & Awareness |
| Entrant | McCANN HEALTH Singapore, SINGAPORE |
| Idea Creation | McCANN HEALTH Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| June Laffey | McCann Health | Executive Creative Director Australia & SE Asia |
| Alejandro Canciobello | McCann Health Singapore | Creative Director |
| Rodrigo Mitma | McCann Health Singapore | Associate Creative Director |
| Yin May Tham | McCann Health Singapore | Associate Creative Director |
| Sham Nasaar | McCann Health Singapore | Senior Art Director |
| Weicong Lee | McCann Health Singapore | Senior Designer |
| Mellisa Go | McCann Health Singapore | Copywriter |
| Yuan Ling Tan | McCann Health Singapore | Junior Art Director |
| Asiah Hamzah | McCann Health Singapore | Traffic Manager |
| Kirby Ho | McCann Health Singapore | Producer |
| Michael Banner | McCann Health Singapore | General Manager |
| Mutch Wright | McCann Health Singapore | Account Director |
| Amy Whip | Illustrator | |
| Sonia Ong | Singapore Wellness Association | Director |
| Nicky Loh | Amanacilq | Photographer |
| Pang Chong Jie | Amanacilq | Producer |
This campaign uses typical growth charts, placed vertically in clinics and schools to measure height – and turns them horizontally to highlight the problem of kids growing sideways. This simple change in orientation draws attention to childhood obesity and its consequences, urging parents to help their children adopt an active lifestyle through SWA’s programmes.