| Title | THE POWER OF NATURE |
| Brand | AMWAY |
| Product / Service | NUTRILITE |
| Category | A04. Nutraceuticals |
| Entrant | McCANN HEALTH Shanghai, CHINA |
| Idea Creation | McCANN HEALTH Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Pierre Loo | McCann Health | Executive Creative Director |
| jacky Chen | McCann Health | General Manager |
| Min Chen | McCann Health | Account Director |
| Kyra Chow | McCann Health | Account Manager |
| Lucy Qin | McCann Health | Account Manager |
| Henry Shen | McCann Health | Head of Planning |
| Wanwei Tan | McCann Health | Senior Planner |
| Mijin An | McCann Health | Creative Director |
| Chanforn Zhao | McCann Health | Creative Director |
| Lin Miao | McCann Health | Creative Director |
| Julies Chen | McCann Health | Creative Group Head |
| meng Zhang | McCann Health | Art Director |
| Jerry Ji | McCann Health | Art Director |
| Qi Wang | McCann Health | Art Director |
| Xiang Zhang | McCann Health | Copywriter |
| Eric Will | Director | Director |
| Cora Zhang | McCann Health | Producer |
The idea takes you to the journey of a seed, through growth, nurturing, harvest, engineering and crafting until it becomes the perfect solution for the public. It happens in an epic fantasy world which represents nature at its best and includes the best farmers in the world. The whole project started over 9 months from planning to execution. The heavy CG and production take up over 4 months of preparation and CG rendering. The production crew are a global collaboration with a French director, Poland post-production, Germany sound editor, China color grading and Hong Kong, China, Taiwan and Malaysia Crew.
The whole project started over 9 months from planning to execution. The heavy CG and production take up over 4 months of preparation and CG rendering. The production crew are a global collaboration with a French director, Poland post-production, Germany sound editor, China color grading and Hong Kong, China, Taiwan and Malaysia Crew.
The campaign was a great success and wide spread internal and external
This Epic story started with a seed, selected to be the best and nurtured into growing up through different realms which represent the heritage, eco system, science, trustworthiness and science till the best is selected, harvested and crafted for the people of the world. And the results of all of these efforts are found in the Double X box of Nutrilite.
The strategy rides on the insights of “To live healthier, nature is the best. I want to enjoy more from natural goodness in modern and high tech ways.” And then echo with the clients internal beliefs of “Maximize the power of nature by leveraging over 80 years’ understanding of nature and leading science and technology”.