LIVING NIGHTMARE

TitleLIVING NIGHTMARE
ClientPFIZER AUSTRALIA
Product / ServiceRHEUMATOID ARTHRITIS AWARENESS
CategoryF02. Prescription - Unbranded Communication
Entrantghg Sydney, AUSTRALIA
Idea Creation ghg Sydney, AUSTRALIA
Idea Creation 2 SUDLER & HENNESSEY Sydney, AUSTRALIA
Production CHIMNEY Sydney, AUSTRALIA

Brief Explanation

This film helps visualise life with rheumatoid arthritis (RA). Most suffers look relatively healthy therefore this film was shot in POV style, putting the viewer in an RA sufferers’ shoes. Some days the pain is manageable but most mornings a sufferer can wake up to a living nightmare. The simple act of getting out of bed let alone getting out of the house can be strenuous due to painful joints and crippling fatigue. This is an extremely isolating condition and suffers live in constant fear of their condition getting worse. The patient eventually leaving the house displays that despite it all, RA patients are fighters. They should never give up on treatment options that might work for them and continue the conversation with their doctor to find a treatment that is right for them.

Credits

Name Company Position
Cherie Davies greyhealth Australia Creative Director
Ben Webster greyhealth Australia Creative Director
Johan Polhem Chimney Director
Jess Woodfield greyhealth Australia Group Account Director
Allie Foster greyhealth Australia Account Manager
Rosie Parker Chimney Producer
Charles Huntington greyhealth Australia Managing Partner
Mark Summerville Mark Summerville Producer
Olivia Wallace Chimney Production Manager
Ben Shirley Chimney DOP
Bo Thorp Chimney Managing Director
Justin Shipway Pfizer Australia Senior Brand Manager
Dalia Saad Pfizer Australia Brand Manager
Rumble Studios Rumble Studios Sound Design Arrangement
Michael Gie Rumble Studios Audio Producer
Nat Joyce Rumble Studios Sound Designer
Links
Supporting Webpage