| Title | ANCHOR MILK SLAMS INSIDE OUT |
| Brand | FONTERRA |
| Product / Service | MILK |
| Category | A04. Nutraceuticals |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Media Placement | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
| Production | ASSEMBLY Auckland, NEW ZEALAND |
| Production 2 | HARMONIC STUDIO Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Creative Chairman |
| Dave Brady | Colenso BBDO | Creative Director |
| Samuel Trimble | Colenso BBDO | Art Director |
| Georgia Johnstone | Colenso BBDO | Copywriter |
| Harry Baker | Independent | Copywriter |
| Rachel Morgan | Colenso BBDO | International Group Business Director |
| Annabel Rees | Colenso BBDO | Group Business Director |
| Tymon Rackley | Colenso BBDO | Senior Account Manager |
| Jen Storey | Colenso BBDO | Head of Broadcast |
| Mylene Ong | Colenso BBDO | Head of Planning |
| Otavio Faccina | Fonterra | General Manager |
| Paul Gunn | Colenso BBDO | Head of Activation & PR |
| Kevin Taffs | Fonterra | Marketing Manager |
| Peter Hobbs | Harmonic Studio | Composer |
| Jonny Kofoed | Assembly | Director of Motion & Design |
| Mike Davison | Colenso BBDO | Head of Art |
| Helen Naulls | Assembly | Producer |
| Gary Sullivan | Assembly | 3D Animator |
| Alex McLeod | Assembly | 3D Animator |
| Josh Fourt-Wells | Assembly | 3D Animator |
| Leonel Zarpelon | Assembly | 2D Animator |
World Champion Slam Poet Harry Baker performs a poem about the incredible goodness found in milk. The piece encourages teenagers to reach their potential by giving their body the nutrition it needs. The script explains complex science through relaxed and rhyming prose, and is supported by sound design that explores a mix of similes and abstract metaphor related to milk.