| Title | BABY KILLER |
| Brand | MOBITEL (PVT) LIMITED |
| Product / Service | PREVENTION OF DENGUE |
| Category | B01. Brand led Education & Awareness |
| Entrant | LEO BURNETT Colombo, SRI LANKA |
| Idea Creation | LEO BURNETT Colombo, SRI LANKA |
| Production | TONY HERTZ RADIO AND BRAND SOUND Cavite, THE PHILIPPINES |
| Production 2 | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Lalindra Nanayakkara | Leo Burnett Sri Lanka | Executive Creative Director |
| Athula Kathriarachchi | Leo Burnett Sri Lanka | Senior Creative Direc tor |
| Ranjana Amaradeva | Leo Burnett Sri Lanka | Associate Creative Director |
| Jude Benedict | Leo Burnett Sri Lanka | Director - Broadcast & Photography Production |
| Mehnaz Ilhamdeen | Leo Burnett Sri Lanka | Head of Operations |
| Eranga Hemajith | Leo Burnett Sri Lanka | Group Head - Broadcast Production & Photography |
| Rinesh Jayarathne | Leo Burnett Sri Lanka | Senior Account Manager |
| Stuart Deckker | Leo Burnett Sri Lanka | Executive - Account Management |
| Murtaza A. Tajbhoy | Leo Burnett Sri Lanka | Head of Brand Planning |
| Surani Perera | Leo Burnett Sri Lanka | Senior Manager - Brand Planning |
| Ikram Mohideen | Leo Burnett Sri Lanka | Manager - Brand Planning |
| Tony Hertz | Tony Hertz Radio and Brand Sound | Director |
| Eddie Boy Vargas | Hit Productions | Recording Engineer |
| Sky Gonzales | Free Lance | Voicing |
| Roselyn Perez | Free Lance | Voicing |
We brought to life an appeal against dengue through the story of an unborn child who had died of it. We put the responsibility of her death on those who by neglect prevent dengue mosquitoes breed in water that gets collected in their homes and gardens, thereby allow the spread of this deadly infection. So it’s just not the mosquito borne disease that has really killed an innocent child like this, but by helping the mosquito breed in your home or garden, even you have become an accomplice to this death.