THE DUDE

TitleTHE DUDE
BrandDERMACLINIX
Product / ServiceHAIR TREATMENT
CategoryC02. Health Services & Facilities
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA
Production CONTENT FACTORY New Delhi, INDIA

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup Chief Creative Officer
Prateek Bhardwaj McCann Worldgroup National Creative Director
Ravinder Siwach McCann Worldgroup Executive Creative Director
Dalip Singh McCann Worldgroup Creative Director
Samrendra Upadhyay McCann Worldgroup Creative Team Leader
Mohit Pasricha McCann Worldgroup Creative Resource - Copy
Shubhanshu Dwivedi McCann Worldgroup Creative Resource - Copy
Sandeep Menghi Content Factory Producer
Dinesh Dabas Content Factory Sound Designer

Brief Explanation

A guy does everything to get girls’ attention. He gets fit, learns to dress fashionably, learns to play the guitar, buys a car and what not! And yet all the girls know him as is ‘baldie!’ Key message being baldness overshadows everything else about you.