Title | 18-YEAR-OLD GRANDPA |
Brand | MARS JAPAN |
Product / Service | KAL KAN WHISKAS |
Category | D01. Animal Health |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masaki Honda | BBDO Japan | Executive Creative Director |
Takuya Miyamoto | I&S BBDO INC. | Art Director |
Tatsuro Kumaki | I&S BBDO INC. | Planner |
Yukina Oshibe | I&S BBDO INC. | Planner |
Kosuke Kumakura | Niban kobo | Producer |
Shinji Kushiro | Niban kobo | Producer |
Yuji Shikii | Niban kobo | Manager |
Katsuyuki Iwai | Director | |
Kaname Yoneda | Cameraman | |
Takuro Nakayoshi | Gekidan Haiyu-za | Actor |
Mami Kurenuma | Alice in Wonderland Model Management | Actress |
Hiroko Kan | BBDO Japan | Account Executive |
We film a person reminiscing with an 18-year-old cat represented by a person of equivalent age in human years about the good times and the hard times they’ve faced together. Through this interaction we highlight the importance of caring for senior cats. This short film is launched "Respect-for-the-Aged Day", a national holiday which we show the respect and appreciation for the elderly people.