Product / ServiceKAL KAN WHISKAS
CategoryD01. Animal Health
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN


Name Company Position
Masaki Honda BBDO Japan Executive Creative Director
Takuya Miyamoto I&S BBDO INC. Art Director
Tatsuro Kumaki I&S BBDO INC. Planner
Yukina Oshibe I&S BBDO INC. Planner
Kosuke Kumakura Niban kobo Producer
Shinji Kushiro Niban kobo Producer
Yuji Shikii Niban kobo Manager
Katsuyuki Iwai Director
Kaname Yoneda Cameraman
Takuro Nakayoshi Gekidan Haiyu-za Actor
Mami Kurenuma Alice in Wonderland Model Management Actress
Hiroko Kan BBDO Japan Account Executive

Brief Explanation

We film a person reminiscing with an 18-year-old cat represented by a person of equivalent age in human years about the good times and the hard times they’ve faced together. Through this interaction we highlight the importance of caring for senior cats. This short film is launched "Respect-for-the-Aged Day", a national holiday which we show the respect and appreciation for the elderly people.


Video URL