LIFTING PAIN

TitleLIFTING PAIN
ClientPFIZER INC.
Product / ServiceADVIL
CategoryA01. OTC Oral Medicines
EntrantLEO BURNETT GROUP MANILA, THE PHILIPPINES
Idea Creation LEO BURNETT GROUP MANILA, THE PHILIPPINES
Production MANILA MAN San Juan Manila, THE PHILIPPINES

Brief Explanation

Paralympic powerlifter Adeline Dumapong is the first Paralympic Medalist in the Philippines. The film follows her journey of discovering the sport of powerlifting. Diagnosed with polio as a little girl, a young Adeline finds an escape from her physical limitations through sports, as she excels in lifting weights. She talks about going through many kinds of pain, both emotional and physical, in her desire to train and perfect her sport. Her passion and persistence pays off with various medal finishes abroad, capped by a bronze in the 2000 Sydney Paralympic Games. The film, presented by Advil, celebrates a human being’s enduring spirit and how one can prevail through life’s many pains.

Credits

Name Company Position
Raoul Panes Leo Burnett Group Manila Chief Creative Officer
Mela Advincula Leo Burnett Group Manila Creative Director
Keena Jauregui Leo Burnett Group Manila Copywriter
Spiro Barroga Leo Burnett Group Manila Art Director
Lot Eligio Leo Burnett Group Manila Group Account Director
Anton Puno Leo Burnett Group Manila Account Executive
Donny Dingcong Leo Burnett Group Manila Deputy General Manager
Alec Rivera Freelance Producer
Gio Puyat Freelance Director
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