| Title | LIFTING PAIN |
| Brand | PFIZER INC. |
| Product / Service | ADVIL |
| Category | A01. OTC Oral Medicines |
| Entrant | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Idea Creation | LEO BURNETT GROUP MANILA, THE PHILIPPINES |
| Production | MANILA MAN San Juan Manila, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Raoul Panes | Leo Burnett Group Manila | Chief Creative Officer |
| Mela Advincula | Leo Burnett Group Manila | Creative Director |
| Keena Jauregui | Leo Burnett Group Manila | Copywriter |
| Spiro Barroga | Leo Burnett Group Manila | Art Director |
| Lot Eligio | Leo Burnett Group Manila | Group Account Director |
| Anton Puno | Leo Burnett Group Manila | Account Executive |
| Donny Dingcong | Leo Burnett Group Manila | Deputy General Manager |
| Alec Rivera | Freelance | Producer |
| Gio Puyat | Freelance | Director |
Paralympic powerlifter Adeline Dumapong is the first Paralympic Medalist in the Philippines. The film follows her journey of discovering the sport of powerlifting. Diagnosed with polio as a little girl, a young Adeline finds an escape from her physical limitations through sports, as she excels in lifting weights. She talks about going through many kinds of pain, both emotional and physical, in her desire to train and perfect her sport. Her passion and persistence pays off with various medal finishes abroad, capped by a bronze in the 2000 Sydney Paralympic Games. The film, presented by Advil, celebrates a human being’s enduring spirit and how one can prevail through life’s many pains.