| Title | THE HEARING TEST IN DISGUISE |
| Brand | COCHLEAR |
| Product / Service | COCHLEAR IMPLANTS |
| Category | B01. Brand led Education & Awareness |
| Entrant | CHE PROXIMITY Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Media Placement | CHE PROXIMITY Sydney, AUSTRALIA |
| PR | CHE PROXIMITY Sydney, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Production 2 | NOISE INTERNATIONAL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Chris Howatson | CHE Proximity | CEO |
| David Halter | CHE Proximity | Managing Director |
| Ant White | CHE Proximity | Executive Creative Director |
| Brian Jefferson | CHE Proximity | Group Creative Director |
| Mariana Rice | CHE Proximity | Group Account Director |
| Ben Stainlay | CHE Proximity | Creative Director |
| Alice Jamieson | CHE Proximity | Senior Account Manager |
| Lily Tidy | CHE Proximity | Strategic Planner |
| Elizabeth Geor | CHE Proximity | Head of Experience |
| Olivia Scott | CHE Proximity | Media Planner |
| Hannah Garcia | CHE Proximity | Media Planner |
| Elliot Tindale | CHE Proximity | Performance Manager |
| Jamie Metcalfe | CHE Proximity | Digital Products Manager |
| Blair Patterson | CHE Proximity | Digital Producer |
| Tori Taylor | CHE Proximity | Executive Producer |
| Jenny Livingston | CHE Proximity | Senior TV Producer |
| Rollo Hardy | CHE Proximity | Digital Designer |
‘Does Love Last Forever?’ follows Jake and Xanthe over four decades from when they first fall in love, develop a shared love of music, mature and have kids, all the way to the present day where the film resolves by posing the question: ‘Did love last?’ Depending on the viewers hearing ability, the film has two endings. For those who can hear well, their relationship remains loving. But for those hard of hearing, the couple’s relationship appears to deteriorate. Extensive patient data from audiograms informed the script that used certain words with consonants such as T, S and F – which are harder to hear due to their higher frequency. The ability to lip read was taken away, body language was choreographed to be interpreted negatively, and ambient background noises were introduced to create confusion for those with hearing loss. ‘Does Love Last Forever?’ is a hearing test in disguise.