| Title | MEET GRAHAM |
| Brand | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Product / Service | TRANSPORT ACCIDENT COMMISSION VICTORIA |
| Category | C03. Insurance |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| PR | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | FLARE PRODUCTIONS BBDO Melbourne, AUSTRALIA |
| Production 2 | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Additional Company | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
| Evan Roberts | Clemenger BBDO Melbourne | Creative Director |
| George McQueen | Clemenger BBDO Melbourne | Art Director |
| Tom McQueen | Clemenger BBDO Melbourne | Copywriter |
| Matt Pearce | Clemenger BBDO Melbourne | Senior Planner |
| Sonia von Bibra | Clemenger BBDO Melbourne | Agency - Executive Producer |
| Tom Marley | Finish Post Productions | Editor |
| Raphalea Lee | Finish Post Productions | Editor |
| Stevo Williams | Flagstaff Studios | Sound Designer/Engineer |
| Jess Ramsey | Clemenger BBDO Melbourne | Digital Designer |
| Byron Scullin | Level Two Music | Music Composer/Arranger |
| Adrian Lander | Adrian Lander Photography | Photographer |
| Sylvain Simao | Clemenger BBDO Melbourne | Senior Full Stack Developer |
| Nichola Patterson | Clemenger BBDO Melbourne | PR |
| Lee Simpson | Clemenger BBDO Melbourne | Managing Partner |
| Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
| Kate Joiner | Clemenger BBDO Melbourne | Project Director |
| Sam Cockfield | Transport Accident Commission Victoria | Senior Manager, Road Safety |
| Cherie McMahon | Transport Accident Commission Victoria | Project Manager |
| Samantha Buckis | Transport Accident Commission Victoria | Acting Manager, Road Safety |
Australia first met Graham at a launch at the Victorian State Library, with the interactive exhibition then going on to tour regional areas where people are 4 times more likely to be involved in a crash. Visitors used Tango, Google’s augmented reality technology (a first) to go beneath his skin and better understand his anatomy. Each physiological change was a new source of information showing what happens to your body in a crash. To ensure maximum impact & reach, for those that couldn’t meet Graham in person we created a website that replicated the in-person experience, providing visitors with the interactive tools to explore him in 360 degrees to understand his physiology and the forces that come into play during a car crash. As Graham was adopted into school curriculums, the site also served as a portal for educators to obtain lesson ideas in subjects spanning science, arts and civics.