| Title | DETTOL GERMBURSTERS |
| Brand | RECKITT BENCKISER |
| Product / Service | DETTOL HANDWASH |
| Category | A02. OTC Applications |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Media Placement | McCANN INDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup India | Chief Creative Officer |
| Prateek Bhardwaj | McCann Worldgroup India | National Creative Director |
| Kapil Batra | McCann Worldgroup India | Executive Creative Director |
| Rohit Devgun | McCann Worldgroup India | Executive Creative Director |
| Ashish Nath | McCann Worldgroup India | Copywriter |
| Vaibhav Pandey | McCann Worldgroup India | Copywriter |
| Musfar Khan | McCann Worldgroup India | Art Director |
| Chandan Kumar | McCann Worldgroup India | Designer |
| Jeet Kalra | McCann Worldgroup India | Agency Producer |
| Satish Kataria | McCann Worldgroup India | Editor |
| Saurabh Kabra | Collective Art | Director |
Thousands of kids flock to Indian fairs, enjoying rides, games and food. But this is also their single biggest exposure to germs and infections. Handwashing is a simple way to keep them safe, but kids find it boring, especially when it interrupts the fun. We turned handwashing into something that’s fun too – bursting bubbles. Giant bubbles, powered with Dettol Handwash, were blown near the food stalls. Every time kids burst them, their hands were disinfected. We also created customized bubble guns, to take the fun and protection to their homes too. 230,000 kids engaged at various fairs across India Target: 1 million kids by 15 Oct’17, World Handwashing Day