DETTOL GERMBURSTERS

TitleDETTOL GERMBURSTERS
BrandRECKITT BENCKISER
Product / ServiceDETTOL HANDWASH
CategoryA02. OTC Applications
EntrantMcCANN INDIA Mumbai, INDIA
Idea Creation McCANN INDIA Mumbai, INDIA
Media Placement McCANN INDIA Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi McCann Worldgroup India Chief Creative Officer
Prateek Bhardwaj McCann Worldgroup India National Creative Director
Kapil Batra McCann Worldgroup India Executive Creative Director
Rohit Devgun McCann Worldgroup India Executive Creative Director
Ashish Nath McCann Worldgroup India Copywriter
Vaibhav Pandey McCann Worldgroup India Copywriter
Musfar Khan McCann Worldgroup India Art Director
Chandan Kumar McCann Worldgroup India Designer
Jeet Kalra McCann Worldgroup India Agency Producer
Satish Kataria McCann Worldgroup India Editor
Saurabh Kabra Collective Art Director

Brief Explanation

Thousands of kids flock to Indian fairs, enjoying rides, games and food. But this is also their single biggest exposure to germs and infections. Handwashing is a simple way to keep them safe, but kids find it boring, especially when it interrupts the fun. We turned handwashing into something that’s fun too – bursting bubbles. Giant bubbles, powered with Dettol Handwash, were blown near the food stalls. Every time kids burst them, their hands were disinfected. We also created customized bubble guns, to take the fun and protection to their homes too. 230,000 kids engaged at various fairs across India Target: 1 million kids by 15 Oct’17, World Handwashing Day