Title | THE GIRL IN THE MASK |
Brand | OPERATION SMILE |
Product / Service | NOM-PROFIT |
Category | C01. Corporate Image & Communication |
Entrant | CHEIL WORLDWIDE Beijing, CHINA |
Idea Creation | CHEIL WORLDWIDE Beijing, CHINA |
Production | QUAD PRODUCTIONS Paris, FRANCE |
Production 2 | P.I.G. CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Jacky Lung | Cheil China | Executive Creative Director |
Hongting Wang | Cheil China | Art Director |
Meng Chien Lee | Cheil China | Producer |
Wain Choi | Cheil Worldwide | Chief Creative Officer |
Henry Mason | Quad | Director |
Martin Coulais | Quad | Producer |
Nick Dodet | P.I.G CHINA | Excutive Producer |
Pauline Sun | P.I.G CHINA | Producer |
Billy Becket | FIN Design | Producer |
Segundo | FIN Design | VFX Supervisor |
Thomas Faucheur | Green United Music Asia | Producer |
Stéphane PRIN | Green United Music Asia | Composer |
Fabien Laugard | Green United Music Asia | Mixer |
Tolis Michailidis | SHP | Editor |
Smog becomes a common weather in China. Low pressure in the region limits pollutants dispersion, and produces hazardous air condition. People should avoid unnecessary outdoor activities. However, a little girl loves going out on smoggy days. After breakfast, she puts her mask on and runs outside. Different with people who complain the smoggy day or hide indoor, this little girl with mask enjoys being outdoor very much. She runs like a deer and embraces the city. She says “hi“ to people whom passerby. Her smiling face becomes a sharp contrast to people whose eyes with depression and sadness. After she has a great day out, she comes back home and takes off her mask. The camera zooms to her front face and reveals her cleft condition. Her inner voice: “With my mask, I look like everyone else.” In every 20 minutes, a child is born with cleft condition in China.