Title | BUTTY & BELLY |
Brand | RC PHARMA |
Product / Service | GANGTAI ANTI-HEMORRHOID PATCH |
Category | A02. OTC Applications |
Entrant | CHEIL WORLDWIDE Beijing, CHINA |
Idea Creation | CHEIL WORLDWIDE Beijing, CHINA |
Production | MILLENNIVM ADVERTISING PRODUCTION Beijing, CHINA |
Name | Company | Position |
---|---|---|
Jacky Lung | Cheil China | Executive Creative Director |
Dechun Qiu | Cheil China | Creative Director |
Junli Hu | Cheil China | Senior Art Director |
Rutong Wang | Cheil China | Art Director |
Delong He | Cheil China | Associate Creative Director |
Yanting Lin | Cheil China | Senior Copywriter |
Xiaoning Ding | Cheil China | Vice President |
Shuhui Liu | Cheil China | Business Director |
Xuan LV | Cheil China | Senior Account Manager |
Meng Chien Lee | Cheil China | Producer |
We personified the navel as Belly and the butt as Butty by 3D animated characters to convey the main idea of the anti-hemorrhoid patches in an approaching and humorous way. The storyline is based on Belly saving the suffering Butty by pasting the anti-hemorrhoid patch to Belly himself.