BUTTY & BELLY

TitleBUTTY & BELLY
ClientRC PHARMA
Product / ServiceGANGTAI ANTI-HEMORRHOID PATCH
CategoryA02. OTC Applications
EntrantCHEIL WORLDWIDE Beijing, CHINA
Idea Creation CHEIL WORLDWIDE Beijing, CHINA
Production MILLENNIVM ADVERTISING PRODUCTION Beijing, CHINA

Brief Explanation

We personified the navel as Belly and the butt as Butty by 3D animated characters to convey the main idea of the anti-hemorrhoid patches in an approaching and humorous way. The storyline is based on Belly saving the suffering Butty by pasting the anti-hemorrhoid patch to Belly himself.

Credits

Name Company Position
Jacky Lung Cheil China Executive Creative Director
Dechun Qiu Cheil China Creative Director
Junli Hu Cheil China Senior Art Director
Rutong Wang Cheil China Art Director
Delong He Cheil China Associate Creative Director
Yanting Lin Cheil China Senior Copywriter
Xiaoning Ding Cheil China Vice President
Shuhui Liu Cheil China Business Director
Xuan LV Cheil China Senior Account Manager
Meng Chien Lee Cheil China Producer