| Title | KUNGFU FIGHTER, HIDDEN SUGAR |
| Brand | THE MINISTRY OF COMMUNICATIONS AND INFORMATION |
| Product / Service | LET'S BEAT DIABETES |
| Category | B02. Pro Bono led Education & Awareness |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Idea Creation | DDB GROUP SINGAPORE, SINGAPORE |
| Production | NAKED Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Chris Chiu | DDB Group Singapore | Chief Creative Officer |
| Jeff Cheong | Tribal Worldwide President | President/Executive Creative Director |
| Benson Toh | Tribal DDB | Creative Director |
| Eugene Tan | Tribal DDB | Associate Creative Director |
| Khoo Kai Qi | Tribal DDB | Account Manager |
| Katijah Yusuff | Tribal DDB | Account Manager |
| Bettina Feng | Tribal DDB | Executive Producer |
| Amanda Tan | DDB Group Singapore | Agency Producer |
| Karen Tan | Ministry of Communications and Information, Singapore | Senior Director |
| Selina Lim | Ministry of Communications and Information, Singapore | Director |
| Lim Jing Ting | Ministry of Communications and Information, Singapore | Deputy Director |
| Vincent Wang | Ministry of Communications and Information, Singapore | Assistant Manager |
The film opens on a huge feast during an ancient Chinese dynasty period. An extended family is gathered around a table groaning under the weight of rich foods, sweet meats, pineapple tarts, pastries of all kinds and galloons of sweet sodas. Without warning, the Sugar Villain walks into the scene tempt the diners. He taunts them and pushes them to eat more of the sweet foods on the table. Suddenly, the Guardian of Health appears to thwart the evil intents of the Villain. She fights off the Villain and his henchmen and, with an assortment of flying weapons, she literally cuts sugary foods into fractions of what they are. Her successful conquest of all things sweet is celebrated by the diners.