KUNGFU FIGHTER, HIDDEN SUGAR

TitleKUNGFU FIGHTER, HIDDEN SUGAR
ClientTHE MINISTRY OF COMMUNICATIONS AND INFORMATION
Product / ServiceLET'S BEAT DIABETES
CategoryB02. Pro Bono led Education & Awareness
EntrantDDB GROUP SINGAPORE, SINGAPORE
Idea Creation DDB GROUP SINGAPORE, SINGAPORE
Production NAKED Bangkok, THAILAND

Brief Explanation

The film opens on a huge feast during an ancient Chinese dynasty period. An extended family is gathered around a table groaning under the weight of rich foods, sweet meats, pineapple tarts, pastries of all kinds and galloons of sweet sodas. Without warning, the Sugar Villain walks into the scene tempt the diners. He taunts them and pushes them to eat more of the sweet foods on the table. Suddenly, the Guardian of Health appears to thwart the evil intents of the Villain. She fights off the Villain and his henchmen and, with an assortment of flying weapons, she literally cuts sugary foods into fractions of what they are. Her successful conquest of all things sweet is celebrated by the diners.

Credits

Name Company Position
Chris Chiu DDB Group Singapore Chief Creative Officer
Jeff Cheong Tribal Worldwide President President/Executive Creative Director
Benson Toh Tribal DDB Creative Director
Eugene Tan Tribal DDB Associate Creative Director
Khoo Kai Qi Tribal DDB Account Manager
Katijah Yusuff Tribal DDB Account Manager
Bettina Feng Tribal DDB Executive Producer
Amanda Tan DDB Group Singapore Agency Producer
Karen Tan Ministry of Communications and Information, Singapore Senior Director
Selina Lim Ministry of Communications and Information, Singapore Director
Lim Jing Ting Ministry of Communications and Information, Singapore Deputy Director
Vincent Wang Ministry of Communications and Information, Singapore Assistant Manager
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