ANCIENT REMEDIES FOR MODERN LIFE

TitleANCIENT REMEDIES FOR MODERN LIFE
BrandEU YAN SANG (SINGAPORE) PTE LTD
Product / ServiceTRADITIONAL CHINESE MEDICINE
CategoryB01. Brand led Education & Awareness
EntrantFITCH Singapore, SINGAPORE
Idea Creation FITCH Singapore, SINGAPORE

Credits

Name Company Position
Lisa Tan FITCH Design Pte Ltd Design Director
Gene Wang FITCH Design Pte Ltd Senior Designer
Yew Supei FITCH Design Pte Ltd Senior Designer
Benyi Lim FITCH Design Pte Ltd Senior Client Manager
Lim Hwee Fen FITCH Design Pte Ltd Designer

Brief Explanation

The pop-up was located in the shopfront façade of trendy speakeasy The Library, undergoing a relaunch at the same time. Visitors must pass through the shopfront to enter the hidden bar. The traditional Chinese medicine hall design, complete with ingredient-filled burlap sacks, is contrasted with neon lights, colourful posters and a series of activations: -Explore the ‘periodic table’ of herbs displaying packaging-free TCM ingredients; -Pick up Four-tune cards containing traditional cures for modern ailments: screen-tired eyes (‘when eyes are one with your screens’), hangovers (‘when vodka is always the answer’), fatigue (‘get into the groove’), and virility (stay ‘strong like and ox’); -Share your Dream Remedy wishes with the Sinseh (Singapore dialect for doctor) -Take the Drink Personality quiz to reveal the perfect herb-infused cocktail for you. -Leave your email address and pick up a free cocktail from the mixologist in the bar.