Title | ANCIENT REMEDIES FOR MODERN LIFE |
Brand | EU YAN SANG (SINGAPORE) PTE LTD |
Product / Service | TRADITIONAL CHINESE MEDICINE |
Category | B01. Brand led Education & Awareness |
Entrant | FITCH Singapore, SINGAPORE |
Idea Creation | FITCH Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Lisa Tan | FITCH Design Pte Ltd | Design Director |
Gene Wang | FITCH Design Pte Ltd | Senior Designer |
Yew Supei | FITCH Design Pte Ltd | Senior Designer |
Benyi Lim | FITCH Design Pte Ltd | Senior Client Manager |
Lim Hwee Fen | FITCH Design Pte Ltd | Designer |
The pop-up was located in the shopfront façade of trendy speakeasy The Library, undergoing a relaunch at the same time. Visitors must pass through the shopfront to enter the hidden bar. The traditional Chinese medicine hall design, complete with ingredient-filled burlap sacks, is contrasted with neon lights, colourful posters and a series of activations: -Explore the ‘periodic table’ of herbs displaying packaging-free TCM ingredients; -Pick up Four-tune cards containing traditional cures for modern ailments: screen-tired eyes (‘when eyes are one with your screens’), hangovers (‘when vodka is always the answer’), fatigue (‘get into the groove’), and virility (stay ‘strong like and ox’); -Share your Dream Remedy wishes with the Sinseh (Singapore dialect for doctor) -Take the Drink Personality quiz to reveal the perfect herb-infused cocktail for you. -Leave your email address and pick up a free cocktail from the mixologist in the bar.