| Title | THE HEARING TEST IN DISGUISE |
| Brand | COCHLEAR |
| Product / Service | COCHLEAR HEARING IMPLANT |
| Category | B01. Brand led Education & Awareness |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
| Media Placement | CHE PROXIMITY Sydney, AUSTRALIA |
| PR | CHE PROXIMITY Sydney, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ant White | CHE Proximity | Executive Creative Director |
| Brian Jefferson | CHE Proximity | Group Creative Director |
| Ben Stainlay | CHE Proximity | Creative Director |
| Jake Blood | CHE Proximity | Junior Art Director |
| Anne Lau | CHE Proximity | Junior Copywriter |
| Chris Howatson | CHE Proximity | CEO |
| David Halter | CHE Proximity | Managing Partner |
| Mariana Rice | CHE Proximity | Group Account Director |
| Alice Jamieson | CHE Proximity | Senior Accout Manager |
| Harry Manion | CHE Proximity | Account Executive |
| Daniel Bradley | CHE Proximity | Head of Investment |
| Cameron Dinnie | CHE Proximity | Head of Programmatic & Data Partnerships |
| Olivia Scott | CHE Proximity | Senior Experience Strategist |
| Lily Tidy | CHE Proximity | Strategic Planner |
| Andrew Drougas | CHE Proximity | Chief Operating Officer |
| Tori Taylor | CHE Proximity | Executive Producer |
| Hannah Garcia | CHE Proximity | Junior Planner |
| Jen Livingston | CHE Proximity | Senior TV Producer |
| Jamie Metcalfe | CHE Proximity | Digital Products Director |
| Blair Patterson | CHE Proximity | Digital Producer |
| Everyone | PR Edge | PR Agency |
| The Glue Society's Pete Baker | Revolver/Will O'Rourke | Screenwriter/Director |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Josh Mullens | Revolver/Will O'Rourke | Executive Producer/Head of Projects |
| Jasmin Helliar | Revolver/Will O'Rourke | Producer |
| Stefan Duscio | Revolver/Will O'Rourke | Director of Photography |
| Philip Horn | n/a | Editor |
| Erin Maxwell | Noise International | Production Manager |
| Kathleen Burrows | Noise International | Sound Designer |
| Bruce Heald | Noise International | Composer |
'Does Love Last Forever?' follows Jake and Xanthe over four decades from when they first fall in love, develop a shared love for music, mature and have kids, all the way to the present day where the film resolves by posing the question: 'Did love last?' Depending on the viewers hearing ability, the film has two endings. For those who can hear well, their relationship remains loving. But for those hard of hearing, the couple's relationship appears to deteriorate. Extensive patient data from audiograms informed the script that used certain words with consonants such as T, S and F which are harder to hear due to their higher frequency. The ability to lip read was gradually taken away, body language was choreographed to be interpreted negatively, and ambient background noises were introduced to create confusion for those with hearing loss. 'Does Love Last Forever?' is a hearing test in disguise.