| Title | ANCHOR MILK SLAMS BLANK CANVAS |
| Brand | FONTERRA |
| Product / Service | MILK |
| Category | A04. Nutraceuticals |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Media Placement | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
| Production | ASSEMBLY Auckland, NEW ZEALAND |
| Production 2 | HARMONIC STUDIO Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Creative Chairman |
| Dave Brady | Colenso BBDO | Creative Director |
| Samuel Trimble | Colenso BBDO | Art Director |
| Georgia Johnstone | Colenso BBDO | Copywriter |
| Harry Baker | Independent | Copywriter |
| Rachel Morgan | Colenso BBDO | International Group Business Director |
| Annabel Rees | Colenso BBDO | Group Business Director |
| Tymon Rackley | Colenso BBDO | Senior Account Manager |
| Jen Storey | Colenso BBDO | Head of Broadcast |
| Mylene Ong | Colenso BBDO | Head of Planning |
| Otavio Faccina | Fonterra | General Manager |
| Kevin Taffs | Fonterra | Marketing Manager |
| Peter Hobbs | Harmonic Studio | Composer |
| Jonny Kofoed | Assembly | Director of Motion & Design |
| Helen Naulls | Assembly | Producer |
| Andy Dasgupta | Fonterra | Chief Marketing Officer |
| Parris Goebel | Independent | Choreographer/Performer |
World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described.