| Title | LIFE PUMP |
| Brand | SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY |
| Product / Service | CARIBBEAN BAY WATER PARK |
| Category | B01. Brand led Education & Awareness |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Jeongkeun Yoo | Cheil Worldwide | Executive Vice President |
| Wain Choi | Cheil Worldwide | Chief Creative Officer |
| Hyungkyun Oh | Cheil Worldwide | Art Director |
| Sungphil Hwang | Cheil Worldwide | Art Director |
| Jia Kim | Cheil Worldwide | Copywriter |
| JaeHwan Lee | Cheil Worldwide | Account Director |
| Chan Kim | Cheil Worldwide | Account Executive |
| Junseok Park | Cheil Worldwide | Account Executive |
| HyunJin Shim | Cheil Worldwide | Account Executive |
| Hana Lee | Cheil Worldwide | Account Executive |
| Donghan Kim | Cheil Worldwide | Sr. PR Manager |
| Junghyun Lim | Cheil Worldwide | Sr. Global PR Manager |
| Sunho Bae | Cheil Worldwide | Agency Producer |
| Yonghan Moon | Yonggamhan Production | Director |
| Kyounghyun Kim | Junpasang Production | Executive Producer |
| Seunghyun Jo | Junpasang Production | Production Designer |
| Dongjo An | Junpasang Production | Film Producer |
| Jaejeong Kim | Freelancer | Cinematographer |
| Daehyeon Cho | Seoul Vision | Editor |
| Yujun Jung | Seoul Vision | Editor |
| Naedo Lee | Seoul Vision | Flame Artist |
| Sungrae Hong | Kiss FM | Sound Designer |
| Inu Hwang | Audio Village | Sound Studio Producer |
| Jiwon Choi | JW pictures | Photographer |
| Wanmo Koo | Bounce Creative | Design Director |
| Jeakyun Kim | Bounce Creative | Designer |
| Sungjin Lee | Bounce Creative | Designer |
| Changhwa Yeo | Ex creative | Product Designer |
| Myoungjun Joo | Ex creative | Product Designer |
| Sooyang Park | People Agency | Model Agency Credits |
With the Life Pump Campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The Life Pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, Hands-Only CPR guide in 2015, American Heart Association 5) For standard swimming tubes with a diameter of 90cm