| Title | POO ROMANCE |
| Brand | PROCTOR & GAMBLE |
| Product / Service | METAMUCIL |
| Category | A04. Nutraceuticals |
| Entrant | McCANN HEALTH Sydney, AUSTRALIA |
| Idea Creation | McCANN HEALTH Sydney, AUSTRALIA |
| Idea Creation 2 | McCANN HEALTH Sydney, AUSTRALIA |
| Production | TRUCE FILMS Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| June Laffey | McCann Health | ECD Australia and South East Asia |
| Vanessa Reynolds | McCann Health | Writer |
| Nick Clifford | Truce Films | Director |
| Michael Ciccone | Truce Films | Executive Producer |
We had to be brave to get people talking about poo - both inside pharmacy and at home. Our answer was a love story between a giant poo (Nugget from Colon town) and a giant Metamucil container. The film showed how they met and fell in love on a spoof dating show. The film is littered with poo jokes, to drive engagement and emotional connection to the brand - but it does have its serious side. Health benefits and even mode of action (through a POO MAN game the lovers play) amplify the health benefits for pharmacists to sell Metamucil.