| Title | STEFAN THE STOOL EXPERT |
| Brand | ASPEN PHARMACARE AUSTRALIA |
| Product / Service | COLOXYL |
| Category | A01. OTC Oral Medicines |
| Entrant | OGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | OGILVY COMMONHEALTH AUSTRALIA Sydney, AUSTRALIA |
| Production | OGILVY X Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Toby Pickford | Ogilvy CommonHealth | Creative Director |
| Michael Zivkovic | Ogilvy CommonHealth | Senior Art Director |
| Helene Mann | Ogilvy CommonHealth | Copywriter |
| David Bailey | Ogilvy CommonHealth | Account Director |
Stefan the stool expert introduces himself in his quirky Scandinavian accent. He proceeds to tell us about the different kind of stools – hard and very hard. We know this as he knocks on each stool to demonstrate the hardness. He then explains that soft stools are the comfy ones – its the same with your body, you need nice soft stools. He then offers a solution – use Coloxyl Stool Softners to help produce a soft, comfy stool. Stefan lets us know there are different Coloxyl's for different needs and ages, he even tells us where to get Coloxyl.