Title | LONG LIFE VILLAGE |
Brand | ROHTO PHARMACEUTICAL CO., LTD. |
Product / Service | ROHTO PHARMACEUTICAL |
Category | B01. Brand led Education & Awareness |
Entrant | ADK Tokyo, JAPAN |
Idea Creation | ADK Tokyo, JAPAN |
Media Placement | ADK Tokyo, JAPAN |
PR | ADK Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Production 2 | 1-10DESIGN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
FUMITAKA TAKANO | ADK | Creative Director |
RYUSUKE DOHI | ADK | Planner |
HIROKAZU MATSUSHIGE | 1-10design | Planner / Web Director |
HIROYUKI KUBO | ADK | Art Director / Planner |
TAKUYA SEJIMA | 1-10design | Planner |
YUKA KAMAKURA | 1-10design | Planner / Project Manager |
KOJI AKAGI | AKAGI KOUKOKU | Copywriter |
MASAYUKI TANAKA | ADK | Account Executive |
KENTARO TSUKAMOTO | GEEK PICTURES | Producer |
YOSHIHIKO YAMAMOTO | Wonderlandhouse | Film Director |
KAZUMA SHINDE | Voyager | Cinematographer |
SHO OGATA | GEEK PICTURES | Production Manager |
YUHI FUJIWARA | Freelance | Drone Operator |
YUKI MAESHIMA | Freelance | Light |
CHISUMI HASEGAWA | cultrange | Art Designer |
KAORI KOZONO | Freelance | Hair Make |
KENTARO HIROSAWA | Freelance | Stylist |
TAKEHITO SATOH | Bites | Cast |
MIYUKI FUJISAWA | Machine | Casting |
KYOHEI KANEKO | geek sight | Editor |
MASASHI TABUCHI | technicaland | Editor |
MAKOTO MARUYAMA | technicaland | Mixer |
YOICHI ISHIKAWA | IMAGICA | Colorist |
YUSUKE TAMAKI | Freelance | Sound Effect |
SHOTARO TSURUMARU | otoco | Music Producer |
Shigeyuki Arai | 1-10design | Frontend Engineer |
Masayuki Hirao, | 1-10design | Frontend Engineer |
Nana Nakamura | 1-10design | Frontend Engineer |
Yoshihito Fujiwara | 1-10design | Frontend Engineer |
A hiker following an arduous trail finally arrives at a dreamy and secluded mountain village, Long Life Village, where the villagers enjoy long and peaceful lives. He is invited to stay with the head of the village and attempts to determine the secret to their longevity, but the man evades his question. He presumes it is due to the village lying amidst such beautiful and plentiful nature, but then he spies an open drawer in the next room filled with medicine. As he recalls memories of his day wandering the village he realizes the villagers were constantly referring to medicine. A graph illustrates data showing that although Japanese enjoy long lives often these are unhealthy years prolonged by medicine. In order to avoid over-reliance on medicine, ROHTO Pharmaceutical is taking concrete steps to promote healthy living via more than just medicine but also through healthy food and skincare.