| Title | THE DUDE |
| Brand | DERMACLINIX |
| Product / Service | HAIR TREATMENT |
| Category | C02. Health Services & Facilities |
| Entrant | McCANN INDIA Mumbai, INDIA |
| Idea Creation | McCANN INDIA Mumbai, INDIA |
| Production | CONTENT FACTORY New Delhi, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Worldgroup | Chief Creative Officer |
| Prateek Bhardwaj | McCann Worldgroup | National Creative Director |
| Ravinder Siwach | McCann Worldgroup | Executive Creative Director |
| Dalip Singh | McCann Worldgroup | Creative Director |
| Samrendra Upadhyay | McCann Worldgroup | Creative Team Leader |
| Mohit Pasricha | McCann Worldgroup | Creative Resource - Copy |
| Shubhanshu Dwivedi | McCann Worldgroup | Creative Resource - Copy |
| Sandeep Menghi | Content Factory | Producer |
| Dinesh Dabas | Content Factory | Sound Designer |
A guy does everything to get girls’ attention. He gets fit, learns to dress fashionably, learns to play the guitar, buys a car and what not! And yet all the girls know him as is ‘baldie!’ Key message being baldness overshadows everything else about you.