AMAZING FINGERS

TitleAMAZING FINGERS
BrandJOHONSON & JOHONSON
Product / ServiceBAND-AID PLUS COMFORT
CategoryA03. OTC Products/Devices
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Masaki Honda BBDO Japan Executive Creative Direcor
Takenori Hashimoto BBDO Japan Creative Director
Asuka Kondo BBDO Japan Art Director
Tatsuya Kawajiri BBDO Japan Planner
Kohei Omote I&S BBDO INC. Copy Writer
Arika Ishikawa BBDO Japan Designer

The Campaign

So we decided to gather a particular group of people to perform an ultimate demonstration. Japan’s most amazing craftsmen.

Creative Execution

We challenged craftsmen, by asking them to wear BAND-AID while performing their amazing intricate skills. They tweet their work through BAND-AID’s account.

BAND-AID’s twitter followers rose up to 3,700 %. Our tweet was retweeted more than 6,900 times. The sales of BAND-AID PLUS COMFORT rose up to 156% after the launch of product.

In 2016, Johnson & Johnson introduced their new product, “BAND-AID Plus Comfort”. This bandage provides the ultimate flexibility and exceptional comfort. We wanted to convince people with more than just a TVC demo. So we decided to gather a particular group of people to perform an ultimate demonstration. Japan’s most amazing craftsmen. Because of previous TVC ads, BAND-AID is considered to be only for mom and kids. So we aimed younger generations through social medias.

Because of previous TVC ads, BAND-AID is considered to be only for mom and kids. So we aimed younger generations through social medias.

Links

Website URL