| Title | GRAVITY CAT |
| Brand | SONY INTERACTIVE ENTERTAINMENT INC. |
| Product / Service | GRAVITY DAZE 2 |
| Category | A03. Online: Fiction |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Production | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuta Okuyama | Hakuhodo Inc. | Creative Director |
| Yusuke Amagai | Hakuhodo Inc. | Planner |
| Keita Togawa | Hakuhodo Inc. | Planner |
| Yuki Yokoi | Hakuhodo Inc. | Planner |
| Kiyomi Wada | Hakuhodo Inc. | Account Executive |
| Maiko Hayashi | Hakuhodo Inc. | Account Executive |
| Takashi Aso | Tohokushinsha Film Corporation | Producer |
| Tatsuya Sunohara | Tohokushinsha Film Corporation | Producer |
| Takuya Omura | Tohokushinsha Film Corporation | Production Manager |
| Takuya Sugimoto | Tohokushinsha Film Corporation | Assistant Production Manager |
| Show Yanagisawa | THE DIRECTORS GUILD | Director |
| Masumi Nishibori | THE DIRECTORS FIRM | Director Assistant |
| Ryoken Okamura | Sturgeon | Cinematographer |
| Shinji Kawai | Freelance | Cinematographer Assistant |
| Atsutoshi Ueno | Freelance | Lighting Design |
| Kohsei Kobayashi | Freelance | Lighting Design Assistant |
| Yukiko Kuribayashi | Freelance | Set Designer |
| Shunsuke Okutani | NOUVELLE VAGUE Co.,Ltd | Art Production Manager |
| Yuko Aika | Freelance | Makeup Artist |
| Takeru Sakai | Freelance | Stylist |
| Etsuko Kimura | ACTIVE CINE CLUB | Offline Editor |
| Hanako Tabata | ACTIVE CINE CLUB | ACTIVE CINE CLUB |
| Kenichi Sasaki | DEFENSE | Online Editor |
| Erito Ayaki | Freelance | Sound Designer |
| Yoshio Nakamura | Freelance | Sound Effect |
| Kazuyoshi Tonami | YUGE inc. | Music Producer |
| Hisamichi Kido | OMNIBUS JAPAN INC. | CG Producer |
| Chu Ikebe | OMNIBUS JAPAN INC. | CG Production Manager |
| Tetsuaki Matsumoto | OMNIBUS JAPAN INC. | CG Director |
| Toshiki Kamei | Cutters | Colorist |
Our idea is to make a cat video in the new laws of gravity beyond Newton’s laws. To communicate the fun of gravity changes, We made live-action film featuring a girl and her cat freely running across the walls and ceiling in the real world.
We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
*The most LIKEs in history on PlayStation Japan channel. *Over 3 millions views on Youtube and social medias. *Over 270 articles in the world.
We tried to make a novel and sharable cat video, one of most popular entertainment internet culture.This film was shared not only as a commercial film but also as a surprising cat video with a brand message.
To generate buzz for the film, we decided to feature a cat, because a cat is the main character’s sidekick in the game and cat videos are immensely popular on the internet.