HELPLESSNESS

Short List
TitleHELPLESSNESS
ClientSAMARITANS
Product / ServiceSAMARITANS
CategoryA05. Typography
2 of 3 Campaign
EntrantOGILVY & MATHER HONG KONG, HONG KONG
Idea Creation OGILVY & MATHER HONG KONG, HONG KONG

English Translation of Main Headlines

The characters creating the cage are made up of the characters for 'Helplessness'.

Credits

Name Company Position
Reed Collins Ogilvy & Mather Group HK Chief Creative Officer
Sarah-Leith Izzard Ogilvy & Mather Group HK Creative Director
Mike Pearson Ogilvy & Mather Group HK Creative Director
Stratos Efstathiou Ogilvy & Mather Group HK Art Director
Vivian Lam Ogilvy & Mather Group HK Junior Art Director
Kai Fung Chan Ogilvy & Mather Group HK Copywriter
Amy Thompson Ogilvy & Mather Group HK Copywriter
Jordan Metcalf Handsome Frank Ltd Illustrator