OWL

TitleOWL
BrandWWW.DOMAIN.COM
Product / ServiceZOFF SMART
CategoryA01. Art Direction
EntrantTUGBOAT DESIGN Tokyo, JAPAN
Idea Creation TUGBOAT DESIGN Tokyo, JAPAN
Idea Creation 2 TUGBOAT Tokyo, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
Media Placement 2 INTERMESTIC INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
PR 2 INTERMESTIC INC. Tokyo, JAPAN

Credits

Name Company Position
Yasumichi Oka TUGBOAT Creative Director
Yasumichi Oka TUGBOAT Creative Director
Kengo Kato TUGBOAT DESIGN Art Director
Jun Goto TUGBOAT DESIGN Designer
Markus van Hauten freelance Photographer
Raiki Shirasagi TUGBOAT DESIGN Designer
Kenji Mitsuhashi TUGBOAT DESIGN Producer
Yuichiro Tashiro Stammgestalter GmbH Coordinator
Yoshitaka Kawaida TUGBOAT DESIGN Designer
Yuji Uenoyama CLIMBERS Photographer
Yosuke Mochizuki freelance Retoucher

English Translation of Main Headlines

Glasses; they are the initial point of contact between an individual and the outside world. If that touch point changes, the type of information one receives will also be different. Changing your life is hard to do. No, that's not entirely true. We are always changing, one moment at a time, into different people. So, why not try changing your glasses? Of course, I can't recommend this for those who aren't looking for something new in life. Change your life with something small. Something small can still inspire change your life.