| Title | HELPLESSNESS |
| Brand | SAMARITANS |
| Product / Service | SAMARITANS |
| Category | A05. Typography |
| 2 of 3 Campaign | |
| Entrant | OGILVY & MATHER HONG KONG, HONG KONG |
| Idea Creation | OGILVY & MATHER HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy & Mather Group HK | Chief Creative Officer |
| Sarah-Leith Izzard | Ogilvy & Mather Group HK | Creative Director |
| Mike Pearson | Ogilvy & Mather Group HK | Creative Director |
| Stratos Efstathiou | Ogilvy & Mather Group HK | Art Director |
| Vivian Lam | Ogilvy & Mather Group HK | Junior Art Director |
| Kai Fung Chan | Ogilvy & Mather Group HK | Copywriter |
| Amy Thompson | Ogilvy & Mather Group HK | Copywriter |
| Jordan Metcalf | Handsome Frank Ltd | Illustrator |
The characters creating the cage are made up of the characters for 'Helplessness'.