| Title | MACKEREL |
| Brand | SAGAWA SHOYU INC. |
| Product / Service | SOY SAUCE |
| Category | A01. Art Direction |
| 4 of 7 Campaign | |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Idea Creation | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ajab Samrai | Ogilvy & Mather Japan GK | Chief Creative Officer |
| Ajab Samrai | Ogilvy & Mather Japan GK | Executive Creative Director |
| Ajab Samrai | Ogilvy & Mather Japan GK | Creative Director |
| Ajab Samrai | Ogilvy & Mather Japan GK | Art Director |
| Ajab Samrai | Ogilvy & Mather Japan GK | Copywriter |
| Ajab Samrai | Ogilvy & Mather Japan GK | Illustrator |
| Sei Sugiyama | Ogilvy & Mather Japan GK | Art Director |
| Sei Sugiyama | Ogilvy & Mather Japan GK | Copywriter |
| Sei Sugiyama | Ogilvy & Mather Japan GK | Illustrator |
| Thorsten Meyer | Ogilvy & Mather Japan GK | Producer |
| Fred Kendall | Hogarth & Ogilvy Inc. | Producer |
| Dixon Wong | Ogilvy & Mather Japan GK | Editor |
| Takuya Murakami | Ogilvy & Mather Japan GK | Account Manager |
| Ken Konno | Freelance | Calligrapher |
| Gyotaku | Freelance | Illustrator |
Headline: Sagawa Soy Sauce. Just Enough Brings the Taste Alive.