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All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Use of Promotional Events & Stunts 
THE BAR THAT JACK BUILT
BROWN-FORMAN
THE WORLDS FIRST CROWD-SOURCED BAR		 RED GUERILLA AUSTRALIA Sydney AUSTRALIA
Silver
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
STAY WITH PRIDE
AIRBNB
AIRBNB		 WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
OCTOGRAPHER
SONY NEW ZEALAND
TECHNOLOGY ADVERTISEMENT		 FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MCTOLLBOOTH
McDONALD'S
McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Silver
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Silver
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL
HISTORY CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON		 FRED & FARID SHANGHAI CHINA
Silver
A02 Use of Live Shows/Concerts/Festivals
SLIDELINER
SAMSUNG
CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Silver
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS		 HAKUHODO KETTLE Tokyo JAPAN
Bronze
A03 Use of Exhibitions and Installations
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE UPGRADE CHALLENGE
AIR FRANCE
NEW BUSINESS CABINS		 FRED & FARID SHANGHAI CHINA
Short List
A04 Use of Merchandising/in-Store Experience
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Gold
YOU WISH FISH
BCF
LOYALTY PROGRAM		 GPY&R Brisbane AUSTRALIA
Bronze
CANTENNA
SP BREWERY
SP LAGER		 GPY&R Brisbane AUSTRALIA
Silver
A05 Product Launch/re-Launch or Multi-Product Promotion
4G4GOOD
STARHUB
4G		 DDB GROUP SINGAPORE SINGAPORE
Bronze
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Silver
A06 Use of Broadcast in a Promotional Campaign
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS
MONDE NISSIN CORPORATION
PUBLIC AWARENESS MESSAGE		 PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
Short List
A07 Use of Print or Standard Outdoor in a Promotional Campaign
THE TEST DRIVE BILLBOARD
LAND ROVER
LAND ROVER		 Y&R SINGAPORE SINGAPORE
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
Bronze
A08 Use of Competitions & Promotional Games 
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH		 M&C SAATCHI Sydney AUSTRALIA
Short List
A09 Sponsorship or Partnership Campaigns
SLIDELINER
SAMSUNG
CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Gold
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA
Short List
B01 Use of Digital in a Promotional Campaign
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Silver
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO
ADVANCED LTE NETWORK		 TOKYU AGENCY Tokyo JAPAN
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Bronze
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Gold
B02 Use of Other Digital Solutions in a Promotional Campaign
MATSUKO-ROID
NATURAL EIGHT
MATSUKO DELUXE		 DENTSU Tokyo JAPAN
Short List
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
4G4GOOD
STARHUB
4G		 DDB GROUP SINGAPORE SINGAPORE
Short List
LIFELIVE
SAMSUNG
GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA
Short List
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze
B03 Use of Social Platform(s) in a Promotional Campaign
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
ONLINE FUR SHOP
PETA ASIA
ETHICAL TREATMENT OF ANIMALS		 Y&R SHANGHAI CHINA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION
TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Short List
B04 Use of Social Audience in a Promotional Campaign
IT'S YOUR CALL
3AW
SPORTS RADIO		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Gold
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA
MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Silver
#MACITBETTER
MCDONALD'S
BIG MAC		 DDB Sydney AUSTRALIA
Bronze
C01 Fast Moving Consumer Goods
HUMAN CLAW MACHINE
PEPSICO FOODS TAIWAN CO.
LAY'S		 J. WALTER THOMPSON TAIWAN Taipei CHINESE TAIPEI
Bronze
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver
CANTENNA
SP BREWERY
SP LAGER		 GPY&R Brisbane AUSTRALIA
Silver
PERFUME PORTRAITS
UNILEVER ASIA
LUX PERSONAL CARE		 J. WALTER THOMPSON SINGAPORE SINGAPORE
Short List
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON		 FRED & FARID SHANGHAI CHINA
Short List
C02 Cars & Automotive Services
REDUCE SPEED DIAL
VOLKSWAGEN
VOLKSWAGEN		 COLENSO BBDO Auckland NEW ZEALAND
Gold
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
C03 Other Consumer Products (including Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
Short List
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Silver
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver
YOU WISH FISH
BCF
LOYALTY PROGRAM		 GPY&R Brisbane AUSTRALIA
Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Bronze
C05 Financial Services, Commercial Public Services, Business Products & Services
ONLY GAYTM IN THE VILLAGE
ANZ
ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze
WHERE'S MY WALLET
COMMONWEALTH BANK
CARDLESS CASH		 M&C SAATCHI Sydney AUSTRALIA
Short List
C06 Publications & Media
IT'S YOUR CALL
3AW
SPORTS RADIO		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL
HISTORY CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver
C07 Corporate Image & Communication
THE MISUNDERSTOOD SCOREBOARD
ZEE MEDIA CORPORATION
ZEE NEWS		 DDB MUDRA GROUP Mumbai INDIA
Silver
C08 Charities, Public Health, Safety & Awareness Messages
LIFE SAVING DOT
TALWAR BINDI
BINDI		 GREY GROUP Singapore SINGAPORE
Gold
4G4GOOD
STARHUB
4G		 DDB GROUP SINGAPORE SINGAPORE
Bronze
BLOODBOOK
PALANG MERAH INDONESIA
BLOODBOOK		 LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION
BREAST CANCER AWARENESS		 COLENSO BBDO Auckland NEW ZEALAND
Silver
WHY? WHY NOT?
CLIMATE REALITY PROJECT
CLIMATE CHANGE		 GPY&R Sydney AUSTRALIA
Short List
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG
NON-PROFIT ORGANIZATION		 TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
KITE
JIVDAYA CHARITABLE TRUST
JIVDAYA CHARITABLE TRUST		 McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
D01 Integrated Campaign led by Promo & Activation
INFREQUENT FLYERS CLUB
TIGERAIR
INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Gold
SLIDELINER
SAMSUNG
CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Short List
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA
Silver