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All Entries
Title Brand Product / Service Entrant Company Location Award
A01 Use of Promotional Events & Stunts 
THE BAR THAT JACK BUILT
BROWN-FORMAN / THE WORLDS FIRST CROWD-SOURCED BAR		 RED GUERILLA AUSTRALIA Sydney AUSTRALIA
Silver Spike
ONLY GAYTM IN THE VILLAGE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze Spike
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Grand Prix
STAY WITH PRIDE
AIRBNB / AIRBNB		 WHYBIN\TBWA GROUP SYDNEY AUSTRALIA
Short List
OCTOGRAPHER
SONY NEW ZEALAND / TECHNOLOGY ADVERTISEMENT		 FCB NEW ZEALAND Auckland NEW ZEALAND
Short List
MCTOLLBOOTH
McDONALD'S / McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Silver Spike
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Silver Spike
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL / HISTORY CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
THE GREAT WARM UP
THE NORTH FACE / TNF100 ULTRA MARATHON		 FRED & FARID SHANGHAI CHINA
Silver Spike
A02 Use of Live Shows/Concerts/Festivals
SLIDELINER
SAMSUNG / CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Silver Spike
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS		 HAKUHODO KETTLE Tokyo JAPAN
Bronze Spike
A03 Use of Exhibitions and Installations
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE UPGRADE CHALLENGE
AIR FRANCE / NEW BUSINESS CABINS		 FRED & FARID SHANGHAI CHINA
Short List
A04 Use of Merchandising/in-Store Experience
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
SHARE THE LOAD
P&G INDIA / ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Gold Spike
YOU WISH FISH
BCF / LOYALTY PROGRAM		 GPY&R Brisbane AUSTRALIA
Bronze Spike
CANTENNA
SP BREWERY / SP LAGER		 GPY&R Brisbane AUSTRALIA
Silver Spike
A05 Product Launch/re-Launch or Multi-Product Promotion
4G4GOOD
STARHUB / 4G		 DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Silver Spike
A06 Use of Broadcast in a Promotional Campaign
FAMILY MEALS MATTER: TURING MEALTIME SERMONS INTO CONVERSATIONS
MONDE NISSIN CORPORATION / PUBLIC AWARENESS MESSAGE		 PUBLICIS JIMENEZBASIC Makati City THE PHILIPPINES
Short List
A07 Use of Print or Standard Outdoor in a Promotional Campaign
THE TEST DRIVE BILLBOARD
LAND ROVER / LAND ROVER		 Y&R SINGAPORE SINGAPORE
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
A08 Use of Competitions & Promotional Games 
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH		 M&C SAATCHI Sydney AUSTRALIA
Short List
A09 Sponsorship or Partnership Campaigns
SLIDELINER
SAMSUNG / CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Gold Spike
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Short List
B01 Use of Digital in a Promotional Campaign
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Silver Spike
SHRIMP FRYING CANNON & SUPER FRYING DUMPLING
NTT DOCOMO / ADVANCED LTE NETWORK		 TOKYU AGENCY Tokyo JAPAN
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION / TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Bronze Spike
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Gold Spike
B02 Use of Other Digital Solutions in a Promotional Campaign
MATSUKO-ROID
NATURAL EIGHT / MATSUKO DELUXE		 DENTSU Tokyo JAPAN
Short List
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
4G4GOOD
STARHUB / 4G		 DDB GROUP SINGAPORE SINGAPORE
Short List
LIFELIVE
SAMSUNG / GEAR VR		 LEO BURNETT SYDNEY AUSTRALIA
Short List
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA
Bronze Spike
B03 Use of Social Platform(s) in a Promotional Campaign
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Short List
ONLINE FUR SHOP
PETA ASIA / ETHICAL TREATMENT OF ANIMALS		 Y&R SHANGHAI CHINA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Bronze Spike
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Short List
GAME OF BALLS
BLUE BALL FOUNDATION / TESTICULAR CANCER AWARENESS		 M&C SAATCHI Sydney AUSTRALIA
Short List
B04 Use of Social Audience in a Promotional Campaign
IT'S YOUR CALL
3AW / SPORTS RADIO		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Gold Spike
MELANOMA LIKES ME
MELANOMA PATIENTS AUSTRALIA / MELANOMA AWARENESS		 GPY&R Brisbane AUSTRALIA
Silver Spike
#MACITBETTER
MCDONALD'S / BIG MAC		 DDB Sydney AUSTRALIA
Bronze Spike
C01 Fast Moving Consumer Goods
HUMAN CLAW MACHINE
PEPSICO FOODS TAIWAN CO. / LAY'S		 J. WALTER THOMPSON TAIWAN Taipei CHINESE TAIPEI
Bronze Spike
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
CANTENNA
SP BREWERY / SP LAGER		 GPY&R Brisbane AUSTRALIA
Silver Spike
PERFUME PORTRAITS
UNILEVER ASIA / LUX PERSONAL CARE		 J. WALTER THOMPSON SINGAPORE SINGAPORE
Short List
THE GREAT WARM UP
THE NORTH FACE / TNF100 ULTRA MARATHON		 FRED & FARID SHANGHAI CHINA
Short List
C02 Cars & Automotive Services
REDUCE SPEED DIAL
VOLKSWAGEN / VOLKSWAGEN		 COLENSO BBDO Auckland NEW ZEALAND
Gold Spike
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
C03 Other Consumer Products (including Durable Goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
Short List
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Silver Spike
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND		 THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver Spike
YOU WISH FISH
BCF / LOYALTY PROGRAM		 GPY&R Brisbane AUSTRALIA
Short List
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE		 CJ WORX Bangkok THAILAND
Bronze Spike
C05 Financial Services, Commercial Public Services, Business Products & Services
ONLY GAYTM IN THE VILLAGE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Bronze Spike
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH		 M&C SAATCHI Sydney AUSTRALIA
Short List
C06 Publications & Media
IT'S YOUR CALL
3AW / SPORTS RADIO		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
THE UNFORGOTTEN SOLDIERS
SKY HISTORY CHANNEL / HISTORY CHANNEL		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
C07 Corporate Image & Communication
THE MISUNDERSTOOD SCOREBOARD
ZEE MEDIA CORPORATION / ZEE NEWS		 DDB MUDRA GROUP Mumbai INDIA
Silver Spike
C08 Charities, Public Health, Safety & Awareness Messages
LIFE SAVING DOT
TALWAR BINDI / BINDI		 GREY GROUP Singapore SINGAPORE
Gold Spike
4G4GOOD
STARHUB / 4G		 DDB GROUP SINGAPORE SINGAPORE
Bronze Spike
BLOODBOOK
PALANG MERAH INDONESIA / BLOODBOOK		 LEO BURNETT INDONESIA Jakarta INDONESIA
Bronze Spike
BREAST CREAM
NEW ZEALAND BREAST CANCER FOUNDATION / BREAST CANCER AWARENESS		 COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
WHY? WHY NOT?
CLIMATE REALITY PROJECT / CLIMATE CHANGE		 GPY&R Sydney AUSTRALIA
Short List
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG / NON-PROFIT ORGANIZATION		 TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
KITE
JIVDAYA CHARITABLE TRUST / JIVDAYA CHARITABLE TRUST		 McCANN WORLDGROUP INDIA Mumbai INDIA
Short List
D01 Integrated Campaign led by Promo & Activation
INFREQUENT FLYERS CLUB
TIGERAIR / INFREQUENT FLYERS CLUB		 McCANN MELBOURNE AUSTRALIA
Gold Spike
SLIDELINER
SAMSUNG / CURVED HDTV		 TRAFFIK Sydney AUSTRALIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Silver Spike