Title Brand Product / Service Entrant Company Location Award
A01 Use of Promotional Events & Stunts 
THE BAR THAT JACK BUILT
BROWN-FORMAN / THE WORLDS FIRST CROWD-SOURCED BAR
RED GUERILLA AUSTRALIA Sydney AUSTRALIA
Silver Spike
C02 Cars & Automotive Services
BLACK BOX
HARLEY-DAVIDSON JAPAN / STREET 750
E-GRAPHICS COMMUNICATIONS Yokohama JAPAN
A04 Use of Merchandising/in-Store Experience
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE / COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
B02 Use of Other Digital Solutions in a Promotional Campaign
HIDDEN SUGAR RECEIPT
COLGATE PALMOLIVE / COLGATE SUGAR ANTI NEUTRALIZER TOOTHPASTE
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
C08 Charities, Public Health, Safety & Awareness Messages
THE LIFE SAVING TV PROJECT
KT / OLLEH TV
KOREA TELECOM Seoul SOUTH KOREA
B01 Use of Digital in a Promotional Campaign
FREE MATERIAL IDOL
STAFF-UP / MIKA & RIKA
DENTSU Tokyo JAPAN
A08 Use of Competitions & Promotional Games 
MRS. IDOL
EZAKI GLICO / FROZEN TREATS
ENGINE FILM Tokyo JAPAN
C01 Fast Moving Consumer Goods
MRS. IDOL
EZAKI GLICO / FROZEN TREATS
ENGINE FILM Tokyo JAPAN
A03 Use of Exhibitions and Installations
BLACK ICE
PROCTER & GAMBLE / PANTENE
GREY GROUP Singapore SINGAPORE
B03 Use of Social Platform(s) in a Promotional Campaign
THE SELF SPONSORED STORY
JAGUAR CHINA / XJL CAR
BLUEFOCUS Shanghai CHINA
B04 Use of Social Audience in a Promotional Campaign
THE SELF SPONSORED STORY
JAGUAR CHINA / XJL CAR
BLUEFOCUS Shanghai CHINA
A09 Sponsorship or Partnership Campaigns
DRIVEN TO PERFORM. TO SAN SIRO.
TOYO TIRE & RUBBER CO. / AC MILAN SPONSORSHIP CAMPAIGN
BRIDGE Kyoto-City JAPAN
C03 Other Consumer Products (including Durable Goods)
THE EVEREADY BOOK OF PLAY
ENERGIZER MALAYSIA / BATTERY AND TORCHLIGHTS
TBWA GROUP KUALA LUMPUR MALAYSIA
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN
A05 Product Launch/re-Launch or Multi-Product Promotion
JUST
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA
A07 Use of Print or Standard Outdoor in a Promotional Campaign
SHINE
CANON / CAMERAS
LEO BURNETT SYDNEY AUSTRALIA
D01 Integrated Campaign led by Promo & Activation
SHINE
CANON / CAMERAS
LEO BURNETT SYDNEY AUSTRALIA
C05 Financial Services, Commercial Public Services, Business Products & Services
FREE-NITURE
GOGO VAN / DELIVERY & LOGISTIC SERVICE
LEO BURNETT HONG KONG HONG KONG
C06 Publications & Media
COVER RACISM
CEYLON NEWSPAPERS / NEWSPAPER
TBWA\SRI LANKA Colombo SRI LANKA
C07 Corporate Image & Communication
GRANNY AND HER BOTTLES
SUNTORY BUSINESS EXPERT / CORPORATE SOCIAL RESPONSIBILITY
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A02 Use of Live Shows/Concerts/Festivals
SLIDELINER
SAMSUNG / CURVED HDTV
TRAFFIK Sydney AUSTRALIA
Silver Spike
A06 Use of Broadcast in a Promotional Campaign
BOAT RACE 2014 / GUESS WHO? CAMPAIGN
BOAT RACE PROMOTION ASSOCIATION / PUBLIC COMPETITION SPORTS
C3 FILM Tokyo JAPAN
A02 Use of Live Shows/Concerts/Festivals
EYE PLAY THE PIANO
THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS / THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS
HAKUHODO KETTLE Tokyo JAPAN
Bronze Spike
C07 Corporate Image & Communication
THE BOTTLE PUT-ON
SUNTORY BUSINESS EXPERT / CORPORATE SOCIAL RESPONSIBILITY
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
C06 Publications & Media
IT'S YOUR CALL
3AW / SPORTS RADIO
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A08 Use of Competitions & Promotional Games 
WHERE'S MY WALLET
COMMONWEALTH BANK / CARDLESS CASH
M&C SAATCHI Sydney AUSTRALIA
Short List
D01 Integrated Campaign led by Promo & Activation
JUST
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA
A03 Use of Exhibitions and Installations
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA
C05 Financial Services, Commercial Public Services, Business Products & Services
THE HSBC $150 AR BANKNOTE
HSBC / 150TH ANNIVERSARY
J. WALTER THOMPSON HONG KONG HONG KONG
A07 Use of Print or Standard Outdoor in a Promotional Campaign
THE TEST DRIVE BILLBOARD
LAND ROVER / LAND ROVER
Y&R SINGAPORE SINGAPORE
Short List
A05 Product Launch/re-Launch or Multi-Product Promotion
FREE DRIVING TIPS & ON-ROAD TRAINING
VOLKSWAGEN HONG KONG / PROJECT POLO
DDB GROUP HONG KONG HONG KONG
C02 Cars & Automotive Services
FREE DRIVING TIPS & ON-ROAD TRAINING
VOLKSWAGEN HONG KONG / PROJECT POLO
DDB GROUP HONG KONG HONG KONG
A09 Sponsorship or Partnership Campaigns
MINE-SHINE 2015 GRADUATION CAMPAIGN
UNI-PRESIDENT ENTERPRISES CORPORATION, MINE-SHINE / PRODUCT/BEVERAGE
SHAPE ADVERTISING TAIPEI CHINESE TAIPEI
B03 Use of Social Platform(s) in a Promotional Campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
B04 Use of Social Audience in a Promotional Campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C03 Other Consumer Products (including Durable Goods)
DIVE IN THE DESERT
SAMSUNG / GEAR VR
LEO BURNETT SYDNEY AUSTRALIA
C08 Charities, Public Health, Safety & Awareness Messages
JUST
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
A04 Use of Merchandising/in-Store Experience
THE BEST FITTING TRIAL
EARL JEAN TAIWAN / JEANS
RULES CREATIVE Taipei CHINESE TAIPEI
C01 Fast Moving Consumer Goods
BLACK ICE
PROCTER & GAMBLE / PANTENE
GREY GROUP Singapore SINGAPORE
B01 Use of Digital in a Promotional Campaign
THE SELF SPONSORED STORY
JAGUAR CHINA / XJL CAR
BLUEFOCUS Shanghai CHINA
B02 Use of Other Digital Solutions in a Promotional Campaign
THE LIFE SAVING TV PROJECT
KT / OLLEH TV
KOREA TELECOM Seoul SOUTH KOREA
A01 Use of Promotional Events & Stunts 
BEE DRONES IN TOWN
TAIWAN BEER / ALCOHOL
WUNDERMAN TAIWAN Taipei CHINESE TAIPEI
A06 Use of Broadcast in a Promotional Campaign
WONDER CORE: ABS TRAINING JUST BY FALLING OVER
OAK LAWN MARKETING / WONDER CORE
HAKUHODO Tokyo JAPAN
C06 Publications & Media
SET IN STONE
CRIKEY / CRIKEY.COM.AU
LEO BURNETT MELBOURNE AUSTRALIA
A02 Use of Live Shows/Concerts/Festivals
LIGHT DELIGHT PROJECT
NAGATORO-MACHI TOURIST ASSOCIATION / TOURIST TRADE
PYRAMID FILM QUADRA Tokyo JAPAN
A06 Use of Broadcast in a Promotional Campaign
A DIM JACK HI-JACK
MCDONALD'S HONG KONG / McDONALD'S
OMD HONG KONG HONG KONG
B02 Use of Other Digital Solutions in a Promotional Campaign
MATSUKO-ROID
NATURAL EIGHT / MATSUKO DELUXE
DENTSU Tokyo JAPAN
Short List
A01 Use of Promotional Events & Stunts 
CURIOSITY PAYS
HEINEKEN / HEINEKEN “CITY EDITION”
WIEDEN+KENNEDY SHANGHAI CHINA
C01 Fast Moving Consumer Goods
NIVEA FLAUNT IT!
BEIERSDORF MALAYSIA / SKINCARE
FCB Kuala Lumpur MALAYSIA