Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
C02 Cars & Automotive Services
REAL CAR SHOGI TOYOTA MARKETING JAPAN TOYOTA MARKETING JAPAN	DELPHYS Tokyo	JAPAN
THE XTREME DELIVERY NISSAN MOTOR CO. X-TRAIL	TBWA\HAKUHODO Tokyo	JAPAN
CODRIVER CHEVROLET COLORADO A VIRTUAL TEST DRIVE PLATFORM	ISOBAR Melbourne	AUSTRALIA
C03 Other Consumer Products (including Durable Goods)
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA BATTERY AND TORCHLIGHTS	TBWA GROUP KUALA LUMPUR	MALAYSIA
DIVE IN THE DESERT SAMSUNG GEAR VR	LEO BURNETT SYDNEY	AUSTRALIA
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
WATER LAMP THE NORTH FACE PHILIPPINES THE NORTH FACE PHILIPPINES	Y&R PHILIPPINES Manila	THE PHILIPPINES
THE WORLD'S FIRST BILLBED MOLTYFOAM MATTRESSES	BBDO PAKISTAN Lahore	PAKISTAN	Short List
NO OVERTIME ZOMBIES CAPCOM BIOHAZARD REVELATIONS2	HAKUHODO Tokyo	JAPAN
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS	TBWA\HAKUHODO Tokyo	JAPAN	Bronze
DONE IN ONE LG 15KG WASHING MACHINE	GPY&R Sydney	AUSTRALIA
THE AEO RIP TATTOO AMERICAN EAGLE OUTFITTERS FASHION & APPAREL	TBWA\DIGITAL ARTS NETWORK Hong Kong	HONG KONG
HEARTOGRAPHY NIKON SINGAPORE NIKON	J. WALTER THOMPSON SINGAPORE	SINGAPORE
SHARE A SHOWER SAKURA WATER HEATER	J. WALTER THOMPSON Shanghai	CHINA
FASHION EMERGENCY BOX LILY APPAREL	FRED & FARID SHANGHAI	CHINA
WARMING UP E-STORE THE NORTH FACE TNF100 ULTRA MARATHON	FRED & FARID SHANGHAI	CHINA
C04 Travel, Leisure & Retail (including e-commerce & restaurants)
PANICOUPON CULTURE CONVENIENCE CLUB PANICOUPON	HAKUHODO Tokyo	JAPAN
TALKABLE VEGETABLES HUG MART SUPERMARKET	HAKUHODO Tokyo	JAPAN
SLIDONATION HAPE TOY	BEIJING DENTSU ADVERTISING Beijing	CHINA
MORNING LIKE A KING BURGER KING BURGER KING	CHEIL WORLDWIDE Seoul	SOUTH KOREA
INFREQUENT FLYERS CLUB TIGERAIR INFREQUENT FLYERS CLUB	McCANN MELBOURNE	AUSTRALIA	Silver
’LEAVE IT TO US’ REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND	ASATSU-DK Tokyo	JAPAN
I HATE THAILAND TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND	Silver
MUAY THAI HOTEL TOURISM AUTHORITY OF THAILAND MUAY THAI HOTEL	BBDO BANGKOK	THAILAND
HIDE 'N RIDE HIRAKATA PARK AMUSEMENT PARK	HAKUHODO Tokyo	JAPAN
REVERSE REVIEWS ART SERIES HOTEL GROUP ART SERIES HOTEL	CUMMINS & PARTNERS Melbourne	AUSTRALIA
JAPAN RAMEN UNIVERSITY JAPAN TOURISM AGENCY JAPAN TOURISM	DENTSU TEC Tokyo	JAPAN
INSPIRING SPIRIT SCOOT AIRLINE	SAATCHI & SAATCHI Singapore	SINGAPORE
PAY WITH PAL METROPOLITAN RETAIL MART DEPARTMENT STORE	LEO BURNETT INDONESIA Jakarta	INDONESIA
THE PACKS THAT SCARE BIRDS HUNGRY JACK'S HUNGRY JACK'S FRIES	CLEMENGER BBDO SYDNEY	AUSTRALIA
YOU WISH FISH BCF LOYALTY PROGRAM	GPY&R Brisbane	AUSTRALIA	Short List
THE GLASSICAL CONCERT SUNTORY HALL CLASSICAL CONCERT HALL	GEOMETRY GLOBAL Tokyo	JAPAN
MCTOLLBOOTH McDONALD'S McDONALD'S	LEO BURNETT GROUP MANILA	THE PHILIPPINES
THE KICK-BAG JOURNEY AMERICAN TOURISTER VIVOLITE LUGGAGE	CJ WORX Bangkok	THAILAND	Bronze
#MACITBETTER MCDONALD'S BIG MAC	DDB Sydney	AUSTRALIA
THE UPGRADE CHALLENGE AIR FRANCE NEW BUSINESS CABINS	FRED & FARID SHANGHAI	CHINA
C05 Financial Services, Commercial Public Services, Business Products & Services
FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE	LEO BURNETT HONG KONG	HONG KONG
THE HSBC $150 AR BANKNOTE HSBC 150TH ANNIVERSARY	J. WALTER THOMPSON HONG KONG	HONG KONG
ONLY GAYTM IN THE VILLAGE ANZ ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Bronze
WHERE'S MY WALLET COMMONWEALTH BANK CARDLESS CASH	M&C SAATCHI Sydney	AUSTRALIA	Short List
ON WHEELS SINGAPORE UNIVERSITY OF TECHNOLOGY AND DESIGN (SUTD) EDUCATION	GOODFELLAS Singapore	SINGAPORE
LISTENING TO HOPE CHULABHRON HOSPITAL CHULABHRON HOSPITAL	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
THE VOICE VISA INFORMATION SYSTEM (SHANGHAI) CO. CREDIT CARD	PROXIMITY CHINA Shanghai	CHINA
HAPPY CAT BSN BANK BSN BANK	FISHERMEN INTEGRATED Kuala Lumpur	MALAYSIA
ISLAND PRU LIFE UK INSURANCE	BBDO GUERRERO Makati City	THE PHILIPPINES
2014 BORN TO PROTECT CORPORATE BRAND CAMPAIGN AXA CHINA REGION INSURANCE COMPANY INSURANCE	HAVAS MEDIA Hong Kong	HONG KONG
C06 Publications & Media
COVER RACISM CEYLON NEWSPAPERS NEWSPAPER	TBWA\SRI LANKA Colombo	SRI LANKA
IT'S YOUR CALL 3AW SPORTS RADIO	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	Silver
SET IN STONE CRIKEY CRIKEY.COM.AU	LEO BURNETT MELBOURNE	AUSTRALIA
ALONE: THE OCULUS RIFT EXPERIENCE AETN ASIA TV SHOW	GOVT SINGAPORE Singapore	SINGAPORE

C03 Other Consumer Products (including Durable Goods)
THE EVEREADY BOOK OF PLAY
ENERGIZER MALAYSIA / BATTERY AND TORCHLIGHTS

TBWA GROUP KUALA LUMPUR

MALAYSIA
DIVE IN THE DESERT
SAMSUNG / GEAR VR

LEO BURNETT SYDNEY

AUSTRALIA
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS

CHEIL WORLDWIDE Seoul

SOUTH KOREA

Short List
WATER LAMP
THE NORTH FACE PHILIPPINES / THE NORTH FACE PHILIPPINES

Y&R PHILIPPINES Manila

THE PHILIPPINES
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES

BBDO PAKISTAN Lahore

PAKISTAN

Short List
NO OVERTIME ZOMBIES
CAPCOM / BIOHAZARD REVELATIONS2

HAKUHODO Tokyo

JAPAN
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS

TBWA\HAKUHODO Tokyo

JAPAN

Bronze
DONE IN ONE
LG / 15KG WASHING MACHINE

GPY&R Sydney

AUSTRALIA
THE AEO RIP TATTOO
AMERICAN EAGLE OUTFITTERS / FASHION & APPAREL

TBWA\DIGITAL ARTS NETWORK Hong Kong

HONG KONG
HEARTOGRAPHY
NIKON SINGAPORE / NIKON

J. WALTER THOMPSON SINGAPORE

SINGAPORE
SHARE A SHOWER
SAKURA / WATER HEATER

J. WALTER THOMPSON Shanghai

CHINA
FASHION EMERGENCY BOX
LILY / APPAREL

FRED & FARID SHANGHAI

CHINA
WARMING UP E-STORE
THE NORTH FACE / TNF100 ULTRA MARATHON

FRED & FARID SHANGHAI

CHINA